Google Ads

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    🎯 Introduction to SEO📊 Google Search Console🔍 Keyword Research📝 On-Page Optimization⚙️ Technical Optimization✍️ Content🔗 Backlinks📍 Local SEO📈 Analytics & Reporting💰 Google Ads📊 Google Analytics (GA4)🧠 All Things A.I.
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    Google Ads

    Master Google Ads terminology and strategies. From campaign setup to advanced bidding, learn the terms that help you run successful paid search campaigns.

    02

    PPC (Pay-Per-Click)

    An advertising model where you only pay when someone clicks your ad. It's the core pricing model for Google Ads search campaigns.

    Related:CPCGoogle Ads
    03

    CPC (Cost-Per-Click)

    The actual amount you pay for each click on your ad. Can be set manually or determined automatically through smart bidding.

    Related:PPCMax CPC
    04

    Quality Score

    A 1-10 rating Google gives your keywords based on expected CTR, ad relevance, and landing page experience. Higher scores = lower costs and better ad positions.

    Related:Ad RankCTR
    05

    Ad Rank

    Determines your ad position in auction results. Calculated using your bid, Quality Score, and expected impact of extensions. Higher Ad Rank = better placement.

    Related:Quality ScoreBidding
    06

    Impression Share

    The percentage of impressions your ads receive compared to the total available. Low impression share means you're missing opportunities.

    Related:ImpressionsBudget
    07

    Search Terms Report

    Shows the actual queries people typed that triggered your ads. Essential for finding new keywords and adding negative keywords.

    Related:KeywordsNegative Keywords
    08

    Negative Keywords

    Keywords that prevent your ad from showing for irrelevant searches. Crucial for saving budget and improving targeting precision.

    Related:KeywordsSearch Terms
    09

    Match Types

    Control how closely a search query must match your keyword: Broad, Phrase, or Exact. Each offers different reach vs. precision tradeoffs.

    Related:KeywordsBroad Match
    10

    Responsive Search Ads (RSA)

    Google's primary search ad format where you provide multiple headlines and descriptions, and Google's AI tests combinations to find the best performers.

    Related:Ad CopyTesting
    11

    Performance Max

    An AI-powered campaign type that runs across all Google channels (Search, Display, YouTube, Gmail, Maps) from a single campaign. The future of Google Ads automation.

    Related:Smart BiddingAutomation
    12

    ROAS (Return on Ad Spend)

    Revenue generated divided by ad spend. A ROAS of 4x means you earn $4 for every $1 spent. The key metric for measuring campaign profitability.

    Related:ROIConversion Value
    13

    Smart Bidding

    Google's machine learning bid strategies that optimize for conversions or conversion value. Includes Target CPA, Target ROAS, and Maximize Conversions.

    Related:BiddingAutomation
    14

    Conversion Tracking

    Measuring actions like purchases, form fills, or calls that happen after someone clicks your ad. Essential for optimization and proving ROI.

    Related:ConversionsTracking
    15

    Remarketing/Retargeting

    Showing ads to people who previously visited your website or app. One of the highest-ROI tactics in digital advertising.

    Related:AudiencesDisplay Ads
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