Email and text campaigns written in your voice, sent at the right hour, and answered by the same receptionist that handles your website. A reply is a lead, not a ticket.
Most small business email is a template with a logo. Nobody replies because nobody is there if they do.
The crew writes from your season and your offers and answers every reply. A reply becomes a booking, not a ticket.
Opens double, replies climb, and the campaign report reads like a conversation log, because it is one.
A typical first quarter of sends: short notes that sound like you, and replies the assistant answers while you work.
Hi Sam,
We are booking spring tune-ups now, and the Saturday spots always go first. Ten minutes in April saves a sweaty call in July.
Pick a timeOr just reply to this email and we will find one for you.
Dana
Every send drafted from your services, your season and your last month. You approve, edit or snooze.
Segments by service, last job, location and reply history.
A reply is a conversation. The crew books the slot or hands it to you.
Timing learned per list from real opens, not a best-practice chart.
Past customers, quoted but not booked, seasonal service due, reviewers.
Opt-ins captured, opt-outs honoured instantly, no texts at 6am.
Seasonal offers proposed from your calendar gaps and your margins.
New lead, job done, review landed, six months since last visit. Each one a message.
A second model reads every subject line and body for typos, tone and claims.
Colors, type and voice from the kit, so every send looks like you.
Opens, replies, bookings, unsubscribes. One line in the brief.
CSV or a CRM connection. Duplicates merged.
One real evening, minute by minute.
You will meet them soon. That is all we are saying for now.
One email when the door opens. Nothing else.
Two thousand past customers and no time to write to them.
Gets: A send a month, drafted and answered, that fills the slow weeks.
Every location wants its own message on the same day.
Gets: One approval, per-location segments and offers, one report.
Brand rules matter more than speed.
Gets: Templates locked to the kit, local variation where you allow it.
| When | What happens | Who does it | You approve |
|---|---|---|---|
| Week 1 | Import the list, capture consent, write the voice rules. | The crew and your strategist | The voice rules |
| Weeks 2 to 4 | First send. Reply handling on. First journey: job done, review request. | The crew | Each send |
| Weeks 5 to 8 | Seasonal offers proposed. Second journey: quoted, not booked. | The crew | The offers |
| Weeks 9 to 12 | Read the replies together. Tune segments and timing. | Your strategist | The tuning notes |
| Email & SMS Marketing | An email tool | Doing it yourself | |
|---|---|---|---|
| Who writes it | Drafted for your yes | You | You |
| Replies | Answered and booked | A shared inbox | Your phone |
| Timing | Learned per list | A schedule | When you remember |
| Text and email | One list | Usually separate | Separate |
| Proofread | Twice | No | No |
| Reported | Next morning, one line | A dashboard | Never |
Email and SMS comes with the managed service, for one business, an agency's clients or a franchise's locations, under your own name. ContentLab™ adds a content lead and a monthly plan.
Get my planopen rate, trailing 90 days
replies from one send
median reply to conversation
Email carries the detail and a text carries the moment. Email suits newsletters, seasonal offers and longer updates with one button to book, while a text is brief and time sensitive, which suits reminders and quick replies. Email & SMS Marketing runs both from one list, with segments by service, last job, location and reply history, so each customer hears from you in the right channel.
No, you approve instead of write. The crew drafts every send from your services, your season and your last month, and you approve, edit or snooze it from your phone. If you want to change a line, tap Edit and it rewrites around your note. You can still write your own, and anything you write is proofread and sent the same way.
A reply becomes a conversation, answered by the same receptionist that handles your website. The crew books the slot or hands the thread to you, so a reply is a lead, not a ticket in a shared inbox. In one real send to 1,240 past customers, the first reply asked for Thursday and was booked in four seconds. By the next morning the brief showed 19 replies and 11 bookings.
Segments build themselves: past customers, quoted but not booked, seasonal service due and reviewers, sorted by service, last job, location and reply history. Journeys send a message when something happens, such as a new lead, a job done, a review landed or six months since the last visit. The first journey turns a finished job into a review request, and the second follows up on quotes that were not booked.
Texting runs on consent: opt-ins are captured on your forms, opt-outs are honored instantly and automatically, and quiet hours are respected, so nobody gets a text at 6am. Consent capture happens in the first week, when we import your list and write the voice rules with you. A second model also reads every subject line and body for typos, tone and claims before anything goes out.
Your email goes out from warmed sending domains, with authentication such as SPF, DKIM and DMARC set up for you and bounces handled automatically. Unsubscribes are honored instantly, which keeps the list clean and your sender reputation strong. Timing is learned per list from real opens, not a best-practice chart, so each send lands at the hour your customers actually read.
Yes. Import your list by CSV or through your CRM connection, and duplicates are merged on the way in. Your website forms keep adding contacts with consent captured. The list stays yours and you can export it any time. An owner with two thousand past customers and no time to write to them gets a send a month, drafted and answered, that fills the slow weeks.
Email & SMS Marketing comes with every DigiLabs plan, billed monthly per business, and your email and text sending volume is metered and itemized. Drafting, journeys, segments, reply handling and the morning brief are in the plan, and your list stays yours to export any time. If you want people to run it for you, ContentLab™ adds a content lead and a monthly plan.
Every essay in the Idea Stream180 essays
Fifteen minutes, your numbers on the screen, no deck.