Question 1

How does per-location pricing work as I add more locations?

Accepted Answer

Volume pricing kicks in at 5+ locations and tiers down further at 10, 25, and 50+. The first location is full-rate; each additional location reduces unit cost because shared assets (brand templates, content frameworks, parent dashboards) compound efficiency. Most multi-location clients see effective per-location cost drop by 30–45% versus single-location pricing by the time they reach 25 locations.

Question 2

Who controls local content — corporate or each location manager?

Accepted Answer

Corporate sets the framework: brand voice, approved content templates, mandatory legal/compliance language, and master KPI targets. Local managers can request location-specific content (events, promotions, neighborhood updates) through a structured intake form, and our team produces it within brand guardrails. You get centralized governance with local relevance — no rogue branding, no stale corporate-only feeds.

Question 3

What does multi-location reporting actually look like?

Accepted Answer

Three-layer reporting structure: (1) corporate roll-up dashboard showing portfolio-wide KPIs (total leads, revenue attribution, brand search volume); (2) regional grouping views for area managers; (3) individual location scorecards showing rankings, GBP performance, review velocity, and lead volume. Every layer refreshes daily and exports to PDF for board meetings.

Question 4

Do you handle franchise systems, and how do you manage franchisee compliance?

Accepted Answer

Yes — we run engagements for franchise systems ranging from 12 to 400+ units. We work directly with the franchisor on system-wide standards and provide franchisees with co-op-eligible local marketing programs. Brand compliance is enforced through templated assets, approval workflows, and quarterly audits. Franchisees who go off-brand get flagged and rerouted before publishing.

Question 5

How do you scale content and SEO across hundreds of location pages without it looking templated?

Accepted Answer

Programmatic content engineering. Each location page is built from a master template fed with location-specific data: neighborhood names, local landmarks, market-specific service modifiers, location-specific reviews, area demographics, and local schema. The result reads as genuinely local content (not spun) and ranks because Google sees unique entity signals per page.

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Multi-Location Marketing — Frequently Asked Questions