Automotive SEO company for auto repair shops, tire and lube, and dealerships

Independent shops, tire and lube. Your customer has a problem right now — a noise, a warning light, a bald tire — and they search on a phone, look at the three results on the map, read a handful of reviews and call one. The whole decision takes minutes. What you need from search is map-pack presence for the services that pay best, a profile that looks alive, reviews that arrive continuously rather than in bursts, and a phone system that never lets a caller reach voicemail without a text following. A shop that gets those four things right competes on equal footing with a chain that outspends it.

Dealerships. You are running two businesses through one website. Fixed ops lives and dies on local search for service and parts, and it is usually the neglected half of the digital budget even though it carries the store's margin. Sales lives on inventory visibility — vehicle detail pages that can actually be found, clean feeds, Vehicle Ads, and model content that ranks before the shopper commits to a brand. Both need to be measurable separately, and both need to reduce your reliance on the marketplaces that sell the same shopper to every dealer in the metro.

We run both tracks with the same operating system underneath: get found, answer instantly, capture the lead in the system your team already uses, and report on booked repair orders and appointments rather than clicks.

Google Business Profile, built out properly. Correct primary and secondary service categories, every service listed with its own description, real photos of the bays and the team rather than stock images, accurate hours including holidays, booking links, and regular posts. For multi-rooftop operators, one governed profile per location instead of duplicates fighting each other.

Service-specific pages. Brakes, alignment, AC, diagnostics, tires, oil and fluids, suspension, transmission, state inspection — each with its own page that explains symptoms, what the job involves, how long it takes and what happens next. Generic "auto repair" pages do not rank and do not convert; pages that answer the actual question do both.

Inventory and VDP SEO plus Vehicle Ads for dealers. Clean inventory feeds, vehicle detail pages that are indexable and fast, structured data so listings can appear with price and availability, model and trim content for the research stage, and Google Vehicle Ads managed against the feed so the units you need to move get the impressions.

Reviews tied to the repair order. The request goes out when the job closes in your shop-management system, to the customer who just had a good experience, with the link that takes two taps. That timing is what separates a steady review flow from an occasional one, and it keeps your rating current rather than averaged against complaints from years ago. Every review gets a response.

Missed-call text-back. An unanswered phone in this industry is a customer at another shop within the minute. An automatic text goes back immediately, offers to book, and starts a conversation your service advisor can pick up when the counter clears.

AI answer-engine visibility. Customers now ask assistants which shop to use, whether a repair price is fair, and who handles their vehicle make nearby. We track how those systems describe you and fix the profile, review and content gaps that keep you out of the answer.

Marketing that does not reach your shop-management software or DMS is marketing you cannot measure. Leads from the site, from ads, from chat and from recovered missed calls push into Tekmetric, Shopmonkey, Shop-Ware or Mitchell 1 on the independent side, and into CDK or DealerSocket on the dealer side, each one carrying its source so the monthly report can tie booked repair orders back to the channel that produced them.

That connection is also what makes the review program and the reactivation program possible, since both are triggered by what happened in the shop rather than by a marketing calendar.

Month one — audit and fix. Profile rebuild, listing corrections across the directories, call tracking and text-back live, site speed and technical repairs, and lead routing into your shop system with attribution attached.

Months two and three — build. Service pages for your priority categories, location pages if you run multiple stores, the review program tied to closed ROs, and paid campaigns for the high-margin work with their own landing pages and call grading.

Months four onward — compound. Content for the questions customers ask before they call, seasonal campaigns timed to your market, reactivation for lapsed customers, and ongoing work on AI visibility. Reporting stays the same every month: calls, booked appointments, repair orders, and which channel produced them.

We publish only figures we can stand behind. In the automotive services category, our work with New Jersey Towing Service produced a 91% increase in calls, a 5.87% ad click-through rate, and a 10% decrease in cost per click. Those are that client's numbers in that market, not a forecast for yours, and you can read the full write-up with the rest of our work on the case studies page.

What we will commit to describing is the mechanism: fewer calls lost to voicemail, more of the local searches for your priority services landing on your listing, a review profile that reflects the work your technicians actually do, and a monthly report that shows which of those things produced booked repair orders.

Dallas–Fort Worth is a driving market with long commutes, brutal summers on batteries and AC systems, and a shop on nearly every corridor, which makes the map pack unusually decisive here. Dealership density along the major highways means service departments compete with independents for the same fixed-ops searches, and the fast-growing north suburbs keep adding households that have no established shop yet.

We are headquartered in Plano and work across Dallas, Plano, Frisco, McKinney and Fort Worth.

The same program runs for clients in any state — see our nationwide coverage.