Small & medium business · Multi-location SMB marketingTwo to twelve locations, one decision a morning.
When you outgrow one map, attention becomes the scarce thing. Every location ranked by the metric that matters today, with the crew's proposal already waiting.
How your customer actually finds you.
A real evening
You outgrew one map. Now the problem is attention: six locations, six inboxes, six budgets, and one person who cannot read all of it. The customer still judges you by the nearest location.
Per-location everything, the group board, paid media audited nightly, and seats for managers.
Six numbers, read nightly, one message a morning.
The first ninety days
Rank across the territory, replies in seconds, reviews on time, spend audited. All of it visible.
Six numbers, every night.
Ranked by the metric that matters this morning.
Obvious in a second, with the cause.
Managers see theirs, you see all.
Six moves for your trade.
Tap leads, reviews, rank or spend. The list re-sorts.
The crew proposes the move. You approve.
The crew proposes. You approve.
Their location, their brief, your oversight.
Written, with numbers.
A first quarter in your trade.
When your year peaks.
Demand by month. Campaigns, budgets and staffing follow this curve.
Week by week, who does what.
| When | What happens | Who does it | You approve |
|---|---|---|---|
| Week 1 | Connect every location. Baseline the board. | The crew | The metric that matters |
| Weeks 2 to 4 | Per-location fixes, listings, replies live. | The crew | Each proposal |
| Weeks 5 to 8 | Budgets rebalanced. Reviews per location. Seats for managers. | The crew | The moves |
| Weeks 9 to 12 | Read the board together. Plan per location. | Your strategist | The next quarter |
The products on this plan.
Numbers, by trade.
blended cost per lead, from $62
locations on one board, one decision a morning
median first reply, every location
SMB marketing, phase by phase.
How the SMB growth system works
We help small and medium businesses turn scattered marketing, missed follow-ups and unclear ROI into a simple, repeatable system that drives more leads, better follow-up and clearer results. Every phase has explicit deliverables, so growth never depends on heroics.
Define the ideal customer
Get clear on who you want more of, so every marketing dollar chases the right work.
- Ideal customer profile
- Offer and pricing alignment
- Service-line prioritization
Get found locally
Prospects can actually find every location when they search.
- Google Business Profile optimization
- Local SEO and on-page fixes
- A conversion-focused website tune-up
Capture every lead
Every call, form, chat and direct message lands in one organized pipeline, not scattered inboxes.
- Lightweight CRM setup
- Web forms and chat widget
- Call tracking and recording
Respond instantly
No more cold leads. Every inquiry gets a fast, professional reply, even after hours.
- Missed-call text-back
- AI chat and auto-replies
- Online booking links
Nurture and close
Stay in front of prospects until they are ready to buy, and make follow-up automatic.
- Email and SMS sequences
- Quote follow-up automation
- Pipeline and task reminders
Measure and reactivate
See what is working, do more of it, and bring past customers back.
- A simple ROI dashboard
- Review request automation
- Win-back and referral campaigns
Grow without the chaos
When the system is simple and repeatable, growth stops depending on who remembered to call back. Every location follows the same playbook, and you read one board instead of six inboxes.
Small & Medium Business questions, answered.
What does SMB marketing cost for a business with several locations?
Franchise pricing applies: $497 a month for HQ plus $100 per location, with the full stack at every one. Managed adds a strategist who reads the board with you and plans each location's next quarter. Every location gets its own grid, pages, reviews, calendar and campaigns within that price.
What size of business is your SMB marketing built for?
Businesses with two to twelve locations that have outgrown one map, across services, retail, professional services, home services and B2B. Teams range from a handful of people to 50 or more, and the growth system scales with you: the same playbook at a different cadence, depending on team size and budget.
Can each SMB location manager see only their own location's numbers?
Yes. Roles are set per location, so each manager sees their own leads, reviews, rank and spend while you see every location on one board. Managers get a seat, their location's brief and a quarterly plan, and you keep oversight of every proposal before anything moves.
What if our SMB locations are in different trades?
Each location gets its own grid, pages and campaigns built for its own trade. The board still ranks every location side by side by the metric that matters that morning, whether that is leads, reviews, rank or spend, and the weak one is obvious in a second, with the cause.
Can we add a new location to the SMB board later?
Any time. A new location onboards itself in an evening: it gets its own grid, pages, reviews, calendar and campaigns, joins the board and is ranked alongside the others from its first morning. It is billed like the rest, at $100 a month per location.
How fast will a small or medium business see marketing results?
Faster replies usually show first, inside 30 days, once missed-call text-back and AI chat are live at every location. Review velocity and map profile gains follow in 30 to 60 days, win-back campaigns to past customers often bring revenue inside the first 60 days, and organic search builds over the first 4 to 6 months.
Do we need a CRM before starting SMB marketing with you?
No, you do not need anything in place. A lightweight CRM is set up during onboarding so every lead, call, form and chat lands in one organized pipeline per location. If you already use a CRM, we connect to it instead of replacing it.
How is your SMB marketing different from agencies that burned us before?
Two ways. Every dollar spent on your behalf ties back to leads, opportunities and revenue on a board you can check any time, and nothing moves without your yes: the crew proposes, you approve. And there are no contracts, so the renewal is earned every month. If we cannot show what your money produced, you should not pay us next month.
From the Idea Stream, on small business.
Every essay in the Idea Stream177 essays
Goes well with multi-location marketing.
Let's compose yours.
Fifteen minutes, your numbers on the screen, no deck.