AdLab™ · Paid media managementPaid media with a strategist and a nightly audit.
Google and Meta run by a person who knows your margin, audited every night by the paid media agent. Budgets move where the dollar works, with your yes.
For owners, regional managers and brand teams running Google and Meta ads, or about to.
- A flat fee, never a cut of your spendThe budget is yours. So are the accounts.
- Every dollar tied to a call or a formAttribution on every campaign, by location.
- Nothing moves without your yesThe paid media agent flags it overnight, the strategy agent proposes the move, you approve, the buyer makes it.
cost per lead from $62
A home services grouptraffic over the engagement
A fitness equipment brandleads above forecast after the spring push
A dealershipSend the form. Here is what happens.
- A strategist reads itWithin the hour on weekdays.
- We read the accountsGoogle and Meta, with view access only. Nothing changes without your yes.
- Fifteen minutes, your numbersWhat is working, what is leaking, and a flat fee to fix it. No deck.
One night in your ad account, as it happens.
The paid media agent reads every dollar overnight. The strategy agent turns what it finds into one move. Nothing changes until you say yes. Try it.
Budget by locationCost per lead
Proposed out of ArlingtonProposed into Frisco
The overnight thread
Held. The budget stays where it is and the strategy agent asks again tomorrow.
Cost per leadApril to September
An example account. Your own numbers replace these the day we connect.
Everything in the engagement.
What is working, what is leaking.
Campaigns around services and locations.
Structured per location.
Prospecting and retargeting.
From BrandLab™, proofread.
Built to the ad, tracked.
Calls and forms tied to spend.
The paid media agent flags, the strategy agent proposes, you approve, the buyer executes.
Included.
A morning line and a monthly deck.
From audit to first result.
- Audit the accountsWhat is working, what is leaking.
- Rebuild the structureCampaigns around services and locations.
- Launch and learnCreative from BrandLab, landing pages from SiteLab.
- Optimize nightlyThe paid media agent flags, the strategy agent proposes, you approve, the buyer executes.
Who is on it.
Media buyer
Owns the accounts and the moves.
Strategist
Owns the plan and the calls.
Creative lead
Owns the ads.
The paid media agent
Reads every dollar nightly.
The strategy agent
Proposes the budget moves.
Three people we built it for.
The owner spending $2,000 a month on faith
You are not sure what a lead costs.
Gets: A cost per lead you can quote, checked every night.
The regional manager
Six budgets, one card.
Gets: Budget by location, sorted by cost per lead, moved where it works.
The brand team
Territories need consistent campaigns.
Gets: One structure per territory, central creative, local budgets.
Against the usual options.
| AdLab™ | A media agency | |
|---|---|---|
| Fee | Flat | Percent of spend |
| Audit | Nightly | Weekly |
| Executes | Yes | Yes |
| Creative | From BrandLab™ | Extra |
| Attribution | Calls and forms | Clicks |
| You approve | Every move | Rarely asked |
Scoped after the audit.
Managed engagements are scoped to your market and your goals. Software is always included. Month to month, your accounts stay yours, and we ask for one quarter on a handshake so new campaigns have time to learn.
Request the AdLab auditWhat you can hold us to.
Paid media management, explained.
What every AdLab engagement covers
Behind the audit and the nightly moves sits the everyday work of paid advertising. On Google that means Search, Performance Max and Maps campaigns, structured per location. On Meta it means prospecting and retargeting. Every AdLab engagement also includes:
- Search, display and video campaigns, including YouTube ads
- Keyword research and negative keywords
- Ad copy and design
- Remarketing ads
- Audience targeting and ad scheduling
- Bid management
- Ad fraud protection and bot traffic blocking
- Competitor monitoring
- Conversion tracking, with calls and forms tied to spend
Paid media and SEO, working together
Paid media buys the click today. SEO earns it for the long run. AdLab pairs with SearchLab Engineered™ for search visibility, SiteLab for landing pages, BrandLab™ for creative and TrafficShield™ for ad fraud protection, so the budget, the pages and the brand all pull in the same direction. When you want all of it on one plan, AdLab runs underneath the Ingenuity Marketing OS.
AdLab™ questions, answered.
How much does AdLab™ paid media management cost?
AdLab is quoted after the audit, as a flat management fee that is never a percentage of your ad spend. Your budget is billed by the ad platforms, separate from our fee, and it stays yours. Managed engagements are scoped to your market and your goals, and the software is always included.
How much ad budget do I need before AdLab makes sense?
Enough that the math works for your cost per lead, and we tell you that number on the audit call. AdLab was built for the owner spending $2,000 a month on faith without knowing what a lead costs, for the regional manager with six budgets on one card, and for businesses not running ads yet. The audit shows where your money works before you spend more.
Why does AdLab charge a flat fee instead of a percentage of ad spend?
Because a percentage rewards spending more, not spending well. AdLab charges a flat management fee, never a cut of your spend, so we gain nothing when your budget grows and everything when your cost per lead falls. A typical media agency takes a percent of spend. With AdLab the budget is yours, and so are the accounts.
Do I keep ownership of my Google and Meta ad accounts with AdLab?
Always. Your Google and Meta ad accounts stay in your name before, during and after the engagement. We read them with view access only for the audit, and nothing changes without your yes. If you leave, the accounts, the campaigns and their history stay with you.
Is there a long-term contract for AdLab paid media management?
No. AdLab is month to month, and your Google and Meta accounts stay in your name if you leave. The campaigns and their history go with you. We do ask for one quarter on a handshake, because campaigns get sharper as they learn. Along the way you get a morning line and a monthly deck, so you can see your cost per lead and every move we make.
How does the AdLab nightly audit of my ad account work?
Every night the crew reads every dollar in your Google and Meta accounts and flags what changed, such as a location where cost per lead has jumped. It then proposes one move, like shifting budget to the location where a lead costs less. You approve or hold. Approve, and your media buyer makes the change. Hold, and the budget stays where it is until the proposal comes back the next day.
What happens during the free AdLab ad account audit?
A strategist reads your request within the hour on weekdays, then reviews your Google and Meta accounts with view access only. The call takes fifteen minutes and covers your numbers: what is working, what is leaking, and a flat fee to fix it. There is no deck and no pitch, and nothing in your accounts changes.
Does AdLab protect my ad budget from click fraud and bot traffic?
Yes. Fraud filtering is included in every AdLab engagement, with bot traffic blocking and ad fraud protection built in, so the budget reaches real buyers instead of bots and competitors. AdLab also pairs with TrafficShield™ for dedicated click fraud protection across your paid campaigns.
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See where your ad dollars actually go.
Tell us about the business and the budget. A strategist reads your accounts before the call, so the fifteen minutes are spent on your numbers.