32.9°N · 96.7°W
    PLANO · TX
    § 00 / ABOUT

    We engineer growth systems for businesses that refuse to stand still.

    OUR PURPOSE

    Most marketing is noise. We build operating systems — software, strategy, and AI working together to compound results month after month.

    HOW WE GOT HERE

    Founded in 2016 in the Dallas–Fort Worth metroplex. Twelve years of building, breaking, and rebuilding growth systems for clients across home services, hotels, legal, automotive, and enterprise. We learned what works by shipping — not theorizing.

    12yr
    IN MARKET
    200+
    CLIENTS SHIPPED
    14
    INDUSTRIES SERVED
    1
    MISSION
    01 / MANIFESTO

    Built by ingenuity.
    Driven by results.

    We believe marketing should be measured by outcomes, not impressions. Here's what we stand for.

    01 / PRINCIPLE

    Systems over campaigns

    Campaigns end. Systems compound. We build infrastructure that keeps producing long after launch day.

    02 / PRINCIPLE

    AI does the lifting

    Repetitive work belongs to machines. Our team focuses on strategy, judgment, and creative direction.

    03 / PRINCIPLE

    Humans hold the wheel

    AI is fast, not wise. Every system is supervised by senior strategists who own the outcome.

    04 / PRINCIPLE

    Outcomes, not outputs

    We measure leads, revenue, and retention — not deliverables. Reports show what changed in the business.

    05 / PRINCIPLE

    Transparent by default

    No black-box metrics. Real-time dashboards show what we did, what worked, and what we are testing next.

    06 / PRINCIPLE

    Built to outlast trends

    Channels shift. Algorithms change. We design for the fundamentals so the work survives the next pivot.

    02 / THE MATH

    The cost of an in-house team.

    Building this stack in-house runs $42–58K/mo before taxes and tools. Our Marketing OS starts at $17,999/mo.
    Why Choose Us

    Your Complete Marketing Department, Without the Overhead

    Whether you need to power your existing marketing department with cutting-edge tools and expertise, or you want us to become your entire marketing department—we've got you covered. See how partnering with Digital Ingenuity compares to building an in-house team.

    CategoryDigital IngenuityIn-House (Monthly)In-House (Annual)
    SEO Specialist Included$6,666 – $8,333$80,000 – $100,000
    PPC / Google Ads Manager Included$6,666 – $8,333$80,000 – $100,000
    Reputation Manager Included$3,750 – $5,000$45,000 – $60,000
    CRM / Automation Specialist Included$5,833 – $7,916$70,000 – $95,000
    AI Receptionist Equivalent Included$2,500 – $3,750$30,000 – $45,000
    Web Admin / Tech Support Included$4,166 – $5,833$50,000 – $70,000
    Social Media ManagerPlatform Included$4,583 – $5,833$55,000 – $70,000
    SALARY SUBTOTAL Included$34,166 – $45,000$410,000 – $540,000
    EMPLOYER TAXES & BENEFITS (25–30%)$0$8,541 – $13,500$102,500 – $162,000
    SALARY + BENEFITS TOTAL Included$42,708 – $58,500$512,500 – $702,000
    SOFTWARE / TOOL STACK
    -SEO Tools Included$200 – $400$2,400 – $4,800/yr
    -PPC Optimization Tools Included$100 – $300$1,200 – $3,600/yr
    -Review Management Software Included$100 – $300$1,200 – $3,600/yr
    -CRM Platform Included$416 – $5,000$5,000 – $60,000/yr
    -AI Chat / Messaging Tools Included$300 – $1,000$3,600 – $12,000/yr
    -Call Tracking Included$45 – $95$540 – $1,140/yr
    -Social Posting Tools Included$100 – $250$1,200 – $3,000/yr
    TOTAL SOFTWARE COST Included$1,178 – $7,345$14,140 – $88,140/yr
    GRAND TOTAL (All In-House Costs)$18,000 – $48,000*$44,166 – $61,500$530,000 – $738,000/yr
    YEARLY SAVINGS WITH US$42,666 – $57,500 Saved$500,000 – $700,000 Saved

    *Pricing varies based on your specific needs and services selected. Final costs may differ from the range shown, but will still be significantly less than building an in-house team.

    Stop paying for expensive salaries, benefits, and software subscriptions. Get everything you need with Digital Ingenuity.

    03 / HOW WE WORK

    A repeatable operating cadence

    Every engagement follows the same four-phase loop. Predictable. Auditable. Built to scale with you.

    PHASE 01

    Diagnose

    Audit your current marketing stack, traffic, conversion paths, and competitive position. Identify the highest-leverage interventions.

    PHASE 02

    Architect

    Design the growth system: which channels, which AI agents, which dashboards, which human roles. Approved before a line of code ships.

    PHASE 03

    Build

    Stand up the infrastructure: tracking, integrations, AI agents, content pipelines, paid campaigns. Typically 30–60 days.

    PHASE 04

    Operate

    AI executes daily; humans monitor weekly; strategists review monthly. Every signal feeds the next iteration.

    04 / THE TEAM

    Senior by default

    Strategy, engineering, and design stay senior. No bait-and-switch to junior staff after kickoff.

    Aaron RodgersPHOTO · 01
    ROLE 01

    Aaron Rodgers

    FOUNDER & CEO

    Bivikka BarerraPHOTO · 02
    ROLE 02

    Bivikka Barerra

    Digital Growth Strategist

    David DammyPHOTO · 03
    ROLE 03

    David Dammy

    Head of Website Design

    Headquartered in Texas. Working nationwide.

    Born in DFW. Serving Texas, the South, and clients across the United States.

    TX · COVERAGE MAP
    14 active markets, one HQ
    HQMARKET
    DallasFort WorthFriscoMcKinneyAustinHoustonSan AntonioEl PasoMidlandOdessaLubbockAmarilloAbileneDFW · HQPlano, TX
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    WEST TX & PANHANDLE
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    + NATIONWIDE COVERAGEVIEW ALL →
    06 / CAREERS

    Want to build the next chapter?

    We hire engineers, strategists, and AI specialists who care about outcomes. Remote-first, Plano HQ.

    CULTURE · 01
    Remote
    First
    CULTURE · 02
    Plano
    HQ
    CULTURE · 03
    Senior
    Track
    CULTURE · 04
    Ship
    Fast
    LET'S TALK

    Ready to elevate your digital presence?

    Let's create a custom strategy that fits your business goals. Engineered execution, human-guided strategy.
    About Us FAQ

    About Digital Ingenuity — Common Questions