About Digital Ingenuity · Digital marketing agency in Plano, TexasThe agency that shows its work.

What we believe about growth

Most marketing is noise. We build operating systems instead: software, strategy and AI working together so results compound month after month. We learned what works by shipping, not theorizing, for clients of every size, from one location to enterprise, across home services, hotels, legal and automotive.

• Systems over campaigns. Campaigns end. Systems compound. We build infrastructure that keeps producing long after launch day.
• AI does the lifting. Repetitive work belongs to machines, so our people spend their time on strategy, judgment and creative direction.
• Humans hold the wheel. AI is fast, not wise. Every system is supervised by senior strategists who own the outcome.
• Outcomes, not outputs. We measure leads, revenue and retention, not deliverables. Reports show what changed in the business.
• Built to outlast trends. Channels shift and algorithms change. We design for the fundamentals so the work survives the next pivot.

What an in-house marketing team costs

Some businesses want to power an existing marketing department with better tools and expertise. Others want us to become the whole department. Either way, it helps to know what the in-house route costs. These are typical yearly salary ranges for the roles a complete team needs.

• SEO specialist: $80,000 to $100,000.
• PPC and Google Ads manager: $80,000 to $100,000.
• Reputation manager: $45,000 to $60,000.
• CRM and automation specialist: $70,000 to $95,000.
• A receptionist to answer every lead: $30,000 to $45,000.
• Web admin and tech support: $50,000 to $70,000.
• Social media manager: $55,000 to $70,000.

That is $410,000 to $540,000 a year in salary alone. Employer taxes and benefits add another 25 to 30 percent, or $102,500 to $162,000 a year. The software each role needs, from SEO and PPC tools to review software, a CRM, chat and messaging, call tracking and social posting, adds $14,140 to $88,140 a year.

All in, an in-house team runs $530,000 to $738,000 a year, or $44,166 to $61,500 a month, before a single campaign ships. Digital Ingenuity puts a senior team and the platform in place from day one, with no hiring, no benefits and no separate software bill. Managed work is quoted after the audit, based on the services you choose.

A repeatable operating cadence

Every engagement follows the same four-phase loop. It is predictable, auditable and built to scale with you.

• Diagnose. We audit your marketing stack, traffic, conversion paths and competitive position, and find the fixes with the most leverage.
• Architect. We design the growth system: which channels, which dashboards, which human roles and what the crew watches. You approve it before anything ships.
• Build. We stand up tracking, integrations, content pipelines and paid campaigns. This typically takes 30 to 60 days.
• Operate. The crew reads every night and proposes the next move, people review the work weekly, and strategists review it monthly. Every signal feeds the next round.