Social Marketing · Social media marketing softwareA month of posts in an afternoon.
Posts, reels and ad creative drafted from your real work, proofread by a second pair of eyes, scheduled across every location, all in your brand.
The problem, the product, the change.
Social is a chore that loses to the day.
Posting three times a week sounds easy until the week happens. Stock photos and captions written at 11pm are what actually goes out.
Posts made from your real work, proofread, scheduled.
The crew turns jobs, reviews and photos into a month of posts, reels and ad creative, checks every word, and lines it up per location.
Twenty minutes a month.
You approve a week at a time. Reach climbs because the posts are true, and the ads use the same creative.
A full week, planned and proofed.
A typical week from month three: posts cut from last week’s jobs, proofread, placed on the calendar and measured.
Facebook and your Google profile publish today. Instagram, LinkedIn and TikTok are coming soon, so the week shows them planned.
Job photo · Ortiz backyard, afterNew patio, same backyard. The Ortiz family wanted somewhere to eat outside by May, and we finished with two weeks to spare. Swipe for the before.
- Spelling and grammar
- Business name, phone and hours
- No prices or promises we do not make
- Photo is from a real job
Job photos and short videos carry most of it. Instagram, LinkedIn and TikTok land here when they open.
Twelve things it does every week.
Drafted from jobs, reviews, photos and season. Never stock, never generic.
Feed, story, reel, ad. One brief, all formats, on brand.
Every image with text is read back and checked. Every caption checked for tone and claims.
Cut from your footage or generated, captioned, silent-safe.
Product and job photos edited into clean, consistent shots.
Each location gets its own calendar with local photos and offers.
Approved posts become ad sets in Ad Systems Lab.
New five-stars turn into posts automatically.
One tap approves the week. Edit any post inline.
In your voice, with anything sensitive sent to you.
Colors, type and voice from your brand kit. Nothing off-brand ships.
One line in the brief, a page in the deck.
What happens while you sleep.
One real evening, minute by minute.
- The crewReads last week: seven jobs, three reviews, forty photos. Drafts the week.
- The proofreaderReads every image back. One typo caught, one claim softened.
- The crewThe brief: seven posts, two reels, one ad set, ready for your yes.
- YouApprove the week. Change one caption.
- The crewPublishes per location at the hours your followers are on.
Someone drafts your week from real jobs.
You will meet them soon. That is all we are saying for now.
Be first to meet them.
One email when the door opens. Nothing else.
This is what you open.
Plugs into what you already run.
Three people we built it for.
The owner who has not posted since March
The work is great. Nobody sees it.
Gets: A month of true posts, approved in twenty minutes.
The marketing manager
Every location posts the same thing, or nothing.
Gets: Per-location calendars with local photos, one approval.
The brand team
Brand consistency across forty territories is the whole job.
Gets: Templates locked to the kit, local variation where you allow it, everything proofread.
Week by week, who does what.
| When | What happens | Who does it | You approve |
|---|---|---|---|
| Week 1 | Connect accounts. Load the brand kit. Pull the photo library. | The crew | The kit and the voice |
| Weeks 2 to 4 | First month of posts. Weekly approval on. | The crew | Each week |
| Weeks 5 to 8 | Reels and product shots. Reviews become posts. | The crew | The first reels |
| Weeks 9 to 12 | Ad creative flows into campaigns. Read reach together. | The crew | The ad sets |
Against the usual options.
| Social Marketing | A scheduling tool | A social agency | |
|---|---|---|---|
| Who writes it | Drafted from your work | You | A junior, from stock |
| Proofread | Twice, including images | No | Sometimes |
| Sizes | All, automatically | You resize | Yes |
| Multi-location | Native | Add-on | Extra fee |
| Ads | Same creative, one tap | No | Separate team |
| Cost | Software | Software | Retainer |
What is in it, and who runs it.
Social comes with the managed service, for one business, an agency's clients or a franchise's locations, under your own name. ContentLab™ adds a content lead and community management.
Get my planNumbers, by trade.
posts a month, 20 minutes of your time
reach from 2.1k in six months
creative passed proofread first try
Social media marketing, measured.
Social media analytics that show what is working
Posting is only half of social media marketing. The other half is knowing what worked and where to focus next, so decisions come from data instead of guesswork.
- Engagement tracking: likes, comments, shares and overall engagement on every post.
- Audience insights: who your followers are and how they behave, so you know what to post and when.
- Competitor analysis: how competitors perform on social and what their strategy looks like.
- Reporting: clear reports on every platform, branded for your clients if you are an agency.
Social media management for agencies
Agencies manage multiple client accounts from one place, with each client on its own calendar and approval. Every client gets the same drafting, proofreading and scheduling, and the reports carry your brand.
Social Marketing questions, answered.
Will AI-drafted social media posts look like AI made them?
No, because they are built from your real work, never stock. The crew drafts posts from your jobs, reviews, photos and the season, in your voice, and product shots are edited from your own photos. A second model proofreads everything: every image with text is read back and every caption is checked for tone and claims. You approve every week, so nothing off-brand ships.
Which social media platforms does Social Marketing post to?
Facebook and your Google Business Profile today, with Instagram, LinkedIn, TikTok, YouTube Shorts and Pinterest coming soon. Accounts are connected in your name, and you can revoke access at any time. Every post comes in every size it needs, from feed and story to reel and ad, all from one brief, so you never resize anything yourself.
Can Social Marketing publish posts for me, and can I add my own?
Yes to both. Approved posts publish on the platforms you connect, on the schedule you set, per location, at the hours your followers are on. Anything you add yourself is proofread and scheduled the same way, so your own photos from a job sit in the same calendar as the drafted posts. Comment replies are drafted in your voice too, with anything sensitive sent to you.
Does Social Marketing make short video and reels?
Yes. Short videos are cut from your own footage or generated, then captioned and made silent-safe so they work with the sound off. Reels and product shots usually start in weeks 5 to 8, once the first month of posts is running. Generated photos and video use Creative Studio credits, which are metered separately from the plan.
How long does it take to approve a month of social media posts?
About twenty minutes a month. Every Monday the brief lists the week that is ready, for example seven posts, two reels and one ad set, all proofread. One tap approves the week, and you can edit any post or caption inline before it goes out. You approve a week at a time, so nothing publishes without your yes.
Can Social Marketing run separate calendars for multiple locations?
Yes. Each location gets its own calendar with local photos and local offers, and one approval covers them all. For a brand team, templates are locked to the brand kit, with local variation only where you allow it and everything proofread. That solves the usual problem where every location posts the same thing, or nothing at all.
What does Social Marketing cost?
Social Marketing comes with every DigiLabs plan, billed monthly per business, and covers drafting, proofreading, scheduling, comment replies and the brief. The one metered item is Creative Studio credits for generated photos and video. Your accounts stay connected in your name, and you can revoke access any time. If you would rather have people run it, ContentLab™ adds a content lead and community management.
How are social media reach and engagement reported?
Reach and engagement get one line in your morning brief and a page in the deck, in plain English. We track likes, comments, shares, follower growth, reach, impressions and click-through rates, compare performance across platforms, and show which posts performed best. Because approved posts also become ad sets, the same creative can be read in both places.
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