Lawyers · Law firm marketing, SEO and intakeBe the name the assistant gives first.
Legal searches now start in an AI answer as often as on a map. We measure who gets named for your practice areas, write what earns the citation, and answer every inquiry in seconds.
How your customer actually finds you.
A real evening
Someone searches "car accident lawyer near me" at 11pm, reads three reviews, asks an assistant who to call, and fills a form on two sites. The firm that replies first, sounds human, and shows up in the answer gets the consult.
Practice-area pages, intake in seconds, reviews handled with care, spend audited nightly.
Six numbers, read nightly, one message a morning.
The first ninety days
Rank across the territory, replies in seconds, reviews on time, spend audited. All of it visible.
Six numbers, every night.
A grid per practice area, not one for the firm.
Who the assistants name for your practice areas in your city.
Median time to first reply, day and night.
Velocity and rating per person.
Bar directories and legal sites kept correct.
Not per click. Per case.
Six moves for your trade.
One page per matter type, written to earn the citation, not to stuff the keyword.
The crew qualifies without giving legal advice, books the consult, hands the transcript to intake.
Timed, per attorney, answered with care.
Where the big spenders are weak: local pages, reviews, speed.
Short answers from your attorneys, captioned, on the pages and the profile.
Budget follows signed cases, not clicks.
A first quarter in your trade.
When your year peaks.
Demand by month. Campaigns, budgets and staffing follow this curve.
Week by week, who does what.
| When | What happens | Who does it | You approve |
|---|---|---|---|
| Week 1 | Audit, grid per practice area, intake voice written with your paralegal. | The crew | The intake script and never-say list |
| Weeks 2 to 4 | Intake live 24/7. First three practice-area pages. Listings synced. | The crew | Each page |
| Weeks 5 to 8 | Review requests per attorney. AI visibility push. Paid media rebuilt by matter value. | The crew | The campaigns |
| Weeks 9 to 12 | Video FAQ. Read the grid and the intake transcripts together. | The crew and your strategist | The next quarter |
The products on this plan.
Numbers, by trade.
impressions from a standing start
median first reply, nights included
of AI answers name the firm, from 6.7%
Law firm growth and intake, phase by phase.
How a law firm growth system works
We help law firms and attorneys turn unpredictable inquiries, missed calls and scattered follow-up into a clear, repeatable intake and growth system. Every phase has explicit deliverables, so growth never depends on heroics, and the system protects partner time while it grows the right kind of cases.
Clarify practice and case strategy
Partners agree on which practice areas and case profiles the firm wants more of, and which it no longer wants to prioritize.
- Ideal case and client definitions
- Practice area prioritization
- Value, risk and volume mapping
Build demand engines
The right mix of search, local and referral systems brings qualified inquiries for the practice areas you chose.
- Legal-focused SEO and content
- Google Ads and local campaigns
- Retargeting high-intent visitors
Automate first response
Every call, form and chat receives a timely, helpful reply, even after hours or on weekends.
- AI chat and text engagement
- Standard intake questions and scripts
- Routing by practice area and priority
Structure the intake pipeline
The firm gets a single, clear view of every open inquiry, its stage and the next action needed.
- Standard intake stages and outcomes
- Tasks, reminders and response targets
- Integration with case management tools
Elevate proof and reputation
Your results, testimonials and reviews become structured proof that brings in more of the right cases.
- Review and feedback programs
- Showcasing outcomes and client stories
- Social proof on the site and in the funnel
Report and optimize
Partners get simple dashboards tied to matters and revenue, not just leads or clicks, so the firm can invest with confidence.
- Channel and practice area reporting
- Intake and conversion performance
- Quarterly optimization reviews
Turn your firm's intake into a competitive advantage
If you are ready to move beyond guesswork and ad hoc intake, we design and run a legal growth system that fits your practice, your caseload and your ambitions.
Lawyers questions, answered.
Is an AI receptionist for a law firm compliant, and does it ever give legal advice?
It never gives legal advice, and it can only say the lines you approve, so compliance stays in your hands. The AI receptionist qualifies the inquiry, books the consult and hands the transcript to intake. Its intake script and never-say list are written with your paralegal in week 1, and you approve them before it answers a single call, chat or text.
Can the law firm AI receptionist talk with Spanish-speaking clients?
Yes, in chat and text, and on calls on request. Spanish-speaking clients get the same qualifying questions and the same consult booking as everyone else, and the transcript reaches your intake team the same way, so no inquiry waits for the office to open.
Which practice areas does your law firm marketing cover?
Personal injury, family law, criminal defense, employment law, immigration, business litigation, estate planning and bankruptcy. Each practice area gets its own rank grid, its own pages written to earn the citation in AI answers, and intake questions and reporting built for that matter type, never a generic legal template.
How do you handle attorney advertising rules and state bar compliance?
Every public piece is reviewed against your state bar's advertising rules before it goes live: practice-area pages, ads, profile descriptions and video scripts. Required disclaimers, prohibited language and case result wording are flagged, and your firm gives final approval on everything that carries its name.
Does your law firm marketing connect to our case management or intake software?
Yes. We connect to the common case management and intake tools and export to the rest. Qualified leads arrive with the intake form answers and the source that produced them, so your team opens a complete record and every signed case can be traced back to where it started.
How do you measure law firm marketing per signed case instead of per click?
Your intake marks the case as signed, and we tie it back to the click, the page or the call that started it. Paid media budget then follows signed cases by matter value, not clicks, and spend per signed case is read nightly next to practice-area rank, AI answer mentions, intake speed and reviews per attorney.
What happens in the first 90 days of a law firm marketing engagement?
Week 1 is the audit, a grid per practice area and the intake voice written with your paralegal. Weeks 2 to 4 put intake live 24/7, publish the first three practice-area pages and sync listings. Weeks 5 to 8 add review requests per attorney, an AI visibility push and paid media rebuilt by matter value. Weeks 9 to 12 add video FAQ, and your strategist reads the grid and intake transcripts with you.
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