Branding & Identity

    Your brand is either working for you — or it's working against you.

    We build brand systems rooted in strategy — not decoration. From first audit to full identity, every decision is engineered to position your business where it belongs: ahead of your competition.

    What Sets Us Apart

    • Strategy-first, design-second approach
    • Market-driven positioning
    • Scalable brand systems that grow with you
    23%
    Revenue Lift From Consistency
    8–12 wk
    Full Brand Timeline
    $1.5k
    Starting Investment
    0
    Contracts Required

    Get a Free Consultation

    The Reality

    Most brands don't have an identity problem. They have a clarity problem.

    You've seen it — businesses with great products and real expertise that still struggle to attract the clients they deserve. The logo looks fine. The website exists. But nothing connects. Nothing sticks.

    That's not a design failure. It's a strategy gap. When your brand can't clearly communicate who you are, who you serve, and why you're different, every marketing dollar works harder than it should — and returns less than it could.

    Inconsistent branding — different logos across platforms, mixed messaging, no defined voice — creates friction your customers feel but can't name. It shows up as hesitation. As "I'll think about it." As choosing the competitor who simply looked more put-together.

    We fix that. Not with a prettier logo, but with a strategic brand system that gives your business the clarity, consistency, and confidence to convert at every touchpoint.

    Our Process

    Strategy first. Design second. Consistency always.

    Every engagement starts with understanding your market, your audience, and your goals. The visual identity is the last step — not the first.

    1

    Assess

    Evaluate where your brand stands — what's working, what's not, and what your competitors are doing that you're not.

    2

    Define

    Through collaborative workshops, define your positioning, audience, value proposition, and messaging framework.

    3

    Build

    Strategy becomes tangible — logo systems, color palettes, typography, voice guidelines, and a brand standards guide built to scale.

    4

    Activate

    We don't hand off a PDF and disappear. Through retainers and ongoing support, your brand stays consistent as you grow.

    Pricing

    Branding & Identity Packages

    Every business is at a different stage. Whether you need a focused audit or a complete identity overhaul, we meet you where you are and build toward where you're going.

    Brand Consulting & Audit

    $1,500

    Starting at · One-time engagement

    A focused evaluation of your current brand presence and positioning. Know exactly where you stand before you invest further.

    • Brand health assessment (visual + messaging)
    • Website and digital presence review
    • Competitive snapshot
    • Strengths, gaps, and missed opportunities
    • Written recommendations with prioritized next steps

    Ideal for businesses that need clarity before investing further.

    Brand Strategy

    $5,000

    Starting at · One-time engagement

    Foundational strategic work that defines who you are and how you win. This is the thinking that drives everything else.

    • Discovery workshop
    • Audience definition
    • Competitive positioning
    • Brand positioning statement
    • Value proposition development
    • Messaging framework
    • Brand personality and tone direction

    Ideal for businesses ready to define — or redefine — how they show up in the market.

    Most Comprehensive

    Full Branding — Strategy + Visual Identity + Voice

    $9,000

    Packages starting at · One-time engagement

    Full brand development rooted in strategy. Custom identity systems built for long-term growth — not just a logo in a folder.

    • Brand strategy foundation
    • Logo suite (primary, secondary, icon)
    • Color palette
    • Typography system
    • Supporting design elements
    • Brand voice guidelines
    • Positioning + value proposition
    • Brand standards guide

    Ideal for businesses launching, rebranding, or scaling — who need every piece of their identity working together.

    Fractional Creative Retainer

    $1,500

    Starting at · Per month

    Ongoing access to a dedicated creative team. High-level output without the overhead of hiring in-house.

    • Strategic consultation
    • Graphic design
    • Campaign creative
    • Website updates
    • Sales materials
    • Packaging support
    • Social creative
    • Brand expansion initiatives

    Ideal for growing companies that need consistent, high-level creative without hiring in-house.

    Is this right for you?

    This is built for businesses that:

    • Have outgrown their original brand but haven't formalized a new one
    • Are launching something new and want to get it right from the start
    • Know their brand feels inconsistent but aren't sure what to fix first
    • Spend on marketing but feel like the message doesn't land
    • Are tired of looking like every other business in their industry

    Not sure where to start?

    If you're not sure whether you need an audit, a full rebrand, or something in between — that's exactly what the discovery call is for. We'll talk through where your brand is today, what's working, and what the smartest next step looks like for your budget and goals.

    No pitch. No pressure. Just a conversation about what your brand actually needs.

    Why Digital Ingenuity for branding?

    We're marketers first, designers second.

    Most branding agencies design from the outside in. We start with the market. Who are you competing against? What does your audience actually care about? Where is the positioning gap you can own?

    That strategic foundation means your brand isn't just attractive — it's engineered to convert. Every visual choice, every word, every guideline ties back to a market position and a business objective.

    We don't disappear after the deliverable.

    A brand standards guide is only as good as its implementation. Through our Fractional Creative Retainer, we stay embedded in your business — executing campaigns, updating assets, and expanding your identity as you grow.

    Your brand doesn't stop evolving the day you get the PDF. Neither do we.

    Supercharge Your Results

    Want to Add Precision-Built Software?

    Amplify your branding package with our proprietary software solutions. Automate customer conversations, build your reputation, and dominate local search—all managed by our team.

    Custom Packages

    Single Location

    Perfect for individual businesses or single-location operations. Get a custom package tailored to your specific needs with bundle pricing.

    Multi-Location

    Ideal for franchises, chains, and multi-location businesses. Scale your marketing across all locations with volume-based pricing.

    Pay upfront for the year and save 10% on any package.

    Frequently Asked Questions

    Got Questions? We've Got Answers.

    Let's Talk

    Your brand should open doors — not raise questions.

    Let's talk about where your brand stands today and what it would take to make it your strongest business asset.

    • Free 30-minute consultation
    • Custom strategy
    • No commitment required

    Book a Discovery Call

    Pick a time that works for you and let's chat about your branding goals.

    Contact Us

    Send us a message and we'll get back to you within 24 hours.