Ad Systems Lab · PPC advertising softwareSpend it like it's yours.

Ad Systems Lab audits and proposes, and AdLab™ is the service that runs the ads. Every night the crew reads search terms, schedules, placements and budgets against every lead, then drafts each change with the numbers behind it. You approve it in the morning brief. If you want a person executing your Google and Meta campaigns, AdLab™ adds a strategist for a flat fee, not a percentage of your spend.

Ad Systems Lab audits Google Search, Performance Max, Maps and Meta, reported together as one account. You see spend, leads and cost per lead across every platform in one view instead of logging into each one. More platforms are available on request. Every lead carries the click that bought it, so calls and forms are tied back to the campaign that paid for them.

Ad Systems Lab is part of the managed service, a flat plan scoped after a short audit call, compared with 15% of spend at a typical media agency. The plan covers the nightly audit, proposals, attribution, budget pacing and the morning brief, with fraud filtering included. Agencies and franchises get it for every client or location under their own name. Managed paid media through AdLab™ adds a strategist who executes, for a flat fee rather than a percentage.

No. Your ad spend is billed directly by the ad platforms, such as Google and Meta, based on the budget you set, and it is separate from the software fee. Your ad accounts stay in your name, always, so the budget, the history and the data remain yours. Ad Systems Lab reads that spend every night and proposes where each dollar should go next.

There is no minimum ad spend for the software, so a single location with a small budget gets the same nightly audit as a large account. The owner paying an agency $500 to manage $1,500 is exactly who we built it for. If you want the campaigns run by a person, AdLab™ starts at a budget where the math works for your cost per lead.

Only through rules you turn on, such as adding negative keywords. Everything else is a proposal: the crew drafts the move with the numbers behind it, checks the math and queues it for your yes. You tap Approve in the morning brief and the change ships. In weeks 2 to 4, negatives, schedules and exclusions are proposed nightly, and you approve each one before any auto rule goes on.

It reads every click against every lead each night and flags what never converts. In one real evening the crew found 40 clicks from two IP ranges that never converted, excluded them and filed the refund. Invalid clicks are refunded where the platform allows, and negatives such as free, jobs and DIY are added the night they show up. TrafficShield Engineered™ adds deeper click fraud forensics.

Yes. Ad Systems Lab sorts every location by cost per lead and proposes the budget move each morning. In one example, Arlington cost per lead rose 38% in ten days, mostly from after-hours clicks, so the crew proposed tightening the Arlington schedule and moving part of its budget to Frisco. Same dollar, cheaper lead. A month-end forecast also runs every night, so no location surprises you with overspend.