Digital Ingenuity · Privacy policyPrivacy Policy

    Effective date:

    Contents10 sections
    1. Information we collect
    2. Google account data
    3. How we use information
    4. Sharing
    5. Data retention and deletion
    6. Security
    7. SMS and text messaging
    8. Children's privacy
    9. Changes
    10. Contact

    Digital Ingenuity ("we," "us," "our") operates the DigiLabs platform, including SearchLight. This policy explains what information we collect, how we use it, and your choices.

    Information we collect

    • Account information you provide (name, email, company, and login credentials).
    • Usage data from the dashboard (pages viewed, features used) to operate and improve the service.
    • Data you connect from third-party services, including Google, as described below.

    Google account data

    You can connect a Google account to DigiLabs: Google Search Console, Google Analytics, Google Ads, Google Calendar or Google Business Profile. Each one is connected on its own, only when you choose to, and Google asks for your permission first. This section says what we read, how we use it, who sees it, how we protect it, and how to remove it.

    What we read

    • Search Console: the list of sites your Google login can see, so you can pick one. For the site you pick: clicks, impressions, click rate and average position over the last 28 days, with the top 10 searches and the top 10 pages. Read once a day.
    • Google Analytics: the list of properties your login can see, with their account names, so you can pick one. For the property you pick: sessions, users, new users, key events, engagement rate and the top 6 traffic channels over the last 28 days. Read twice a day.
    • Google Ads: the list of ad accounts your login can reach, so you can pick one. For the account you pick: spend, impressions, clicks, conversions and cost per conversion over the last 30 days, and the name, status and results of up to 25 campaigns. Read twice a day. Google offers only one permission for Google Ads, and it would also allow changes. We only read. We never change your ads, budgets or campaigns.
    • Google Calendar: the list of calendars you own, so you can pick one, and the times you are busy on the calendar you pick, so nothing is booked over a meeting. We do not read the titles, guests, places or notes of your meetings: they show in DigiLabs only as Busy. We add, change and remove only the jobs, booking requests and appointments made in DigiLabs, and only on the calendar you pick, which must be one you own. Each one we add shows its title, the customer's name and phone, who it is assigned to, its notes and its address. Google's permission for this would also let us read the events on calendars you own. We do not.
    • Google Business Profile: the locations your login manages, so you can pick one, and for that location its views, calls, direction requests, website clicks and reviews. If you reply to a review from DigiLabs, we post your reply for you.
    • Your Google email address, so you can see which login is connected.

    Accounts still on our earlier Google Calendar connection: it also reads the title, time, place and notes of your meetings, and up to three guests' names or email addresses, from yesterday to 45 days ahead, so they show on your calendar in DigiLabs. On that earlier connection, those meeting details can also appear in answers from your AI assistant. When your account moves to the current connection and you connect again, this stops and what was read is cleared.

    How we use it

    Only to show you your own results and run the features you turn on: on the page where you connected it, in alerts when a number moves a lot, in the weekly suggestions written for your account, in answers from your AI assistant, and, for Google Calendar, to keep your calendar and ours in step. We never sell Google data. We never use it to target ads at anyone or to decide on credit. We do not use Google data, including data from Google Workspace such as Google Calendar, to develop, improve or train AI or machine learning models.

    Who sees it, and who it goes to

    The people on your account, and the agency that manages it if there is one, see the numbers and names read from Google (for accounts Digital Ingenuity manages, we are that agency). Otherwise, our staff open an account's Google data only when you ask us for help with it, when it is needed to keep the service secure, or when the law requires it. The list of what your Google login can see is shown only to the person who connected it. When your AI assistant answers a question or writes a suggestion, it sends the stored Google data for the account it is working on to the AI service we use, to write that answer: the totals, the top searches, the top pages, the campaign names and the name of what you picked. Your Google access keys are never sent. The companies that run our servers and database store the data for us. We do not share Google data with anyone else, unless the law requires it.

    How we protect it

    Your Google access keys are stored encrypted, used only by our servers and never shown in the app. Data travels encrypted. Each account's Google data is kept apart and shown only to people who can open that account.

    How long we keep it, and how to remove it

    We keep a connection and the last numbers we read until you disconnect it. Each new read replaces the one before; we keep the previous totals only to show what changed.

    To disconnect, press Disconnect on the page where you connected it (for Google Calendar, the Calendar page). Disconnect deletes the connection, the stored numbers and names, and the list of what you could pick, right away. For Google Calendar it also takes the upcoming appointments we added back out of your calendar (if any cannot be removed, it tells you how many to remove by hand) and clears the busy times. If you are the person who connected, Disconnect also tells Google to end our access, once no other connection uses the same Google login. You can end our access yourself at any time at https://myaccount.google.com/permissions.

    Short notes already made from the numbers, such as an alert that clicks went up, a weekly suggestion, an answer from your assistant or a note it kept for later, stay in your account's history until you ask for them to be removed. Email aaron@digitalingenuity.io and we will delete them, with anything else left from your Google account.

    Google's rules

    DigiLabs' use and transfer to any other app of information received from Google APIs will adhere to the Google API Services User Data Policy, including the Limited Use requirements. The use of information received from Google Workspace scopes will adhere to the Google User Data Policy, including the Limited Use requirements.

    How we use information

    We use information to run, secure and improve DigiLabs and to show you your own connected data. How we use Google account data is set out in its own section.

    Sharing

    We do not sell, rent, or trade your personal information or Google user data. We share data only with subprocessors that help us operate the service (such as our hosting and database providers) under confidentiality obligations, or when required by law. Google account data is shared only as set out in the "Google account data" section.

    Data retention and deletion

    We retain connected data only as long as your account is active or as needed to provide the service. You may disconnect any Google integration at any time from the page where you connected it (for Google Calendar, the Calendar page), and you may revoke our access directly at https://myaccount.google.com/permissions. You may request deletion of your account and associated data by emailing aaron@digitalingenuity.io.

    Security

    We use industry-standard measures to protect your data, including encrypted storage of access tokens and server-side-only handling of credentials. No method of transmission or storage is 100% secure, but we work to protect your information.

    SMS and text messaging

    SMS/Text Messaging: By providing your mobile number and opting in, you consent to receive text messages from Digital Ingenuity LLC about your account, appointments, service updates, and support. Message frequency varies. Message and data rates may apply. Reply STOP to unsubscribe anytime, or HELP for help. We do NOT sell or share your mobile opt-in information or phone number with any third party for marketing.

    If you provide your mobile number on one of our forms and opt in, Digital Ingenuity may send you SMS messages related to your inquiry, appointments, account, or marketing updates. Consent to receive text messages is never a condition of purchase.

    • Message frequency varies. Message and data rates may apply.
    • Reply STOP at any time to unsubscribe. Reply HELP for assistance, or email discovery@digitalingenuity.io.
    • Carriers are not liable for delayed or undelivered messages.

    No mobile information will be sold, rented, or shared with third parties or affiliates for marketing or promotional purposes. Information sharing with subprocessors is limited to what is required to deliver the messages you requested (for example, our messaging provider). Text messaging originator opt-in data and consent are never shared with any third party for their own marketing.

    Children's privacy

    DigiLabs is a business tool not directed to children under 13, and we do not knowingly collect their information.

    Changes

    We may update this policy and will revise the effective date above when we do.

    Contact

    Questions about this policy? Email aaron@digitalingenuity.io.