Home Services · Digital marketing for home service contractorsOwn the map. Answer first.
Plumbers, HVAC, roofers, electricians. The whole game is being the obvious choice within a few miles and the first to reply when the water is on the floor.
How your customer actually finds you.
A real evening
The water heater fails at 8pm. The customer searches, calls the first two on the map, and books whoever answers. Tomorrow she searches reviews before she pays. Next spring she cannot remember your name.
Geo-grid rank, emergency-hour replies, review requests timed to the job, and paid media audited nightly.
Six numbers, read nightly, one message a morning.
The first ninety days
Rank across the territory, replies in seconds, reviews on time, spend audited. All of it visible.
Six numbers, every night.
Plumbing, HVAC and electrical ranked separately across the territory.
Where most jobs are won or lost.
Who earns them, who needs coaching.
Not per click. Per job.
Heating in October, cooling in May, storms whenever.
Who came back, who sent a neighbor.
Six moves for your trade.
The crew books the 8pm call and texts the arrival window.
Written for the zips you actually serve, on the grid.
Timed to the ticket, per technician.
Tune-ups in spring and fall, sent to the list, answered by the crew.
A page and a campaign ready to go the day the weather turns.
The crew follows the jobs, not the clicks.
A first quarter in your trade.
When your year peaks.
Demand by month. Campaigns, budgets and staffing follow this curve.
Week by week, who does what.
| When | What happens | Who does it | You approve |
|---|---|---|---|
| Week 1 | Audit, grid per service, after-hours voice written with your dispatcher. | The crew | The voice and the booking rules |
| Weeks 2 to 4 | After-hours booking live. Listings synced. First service pages. | The crew | Each page |
| Weeks 5 to 8 | Reviews timed to tickets. Paid media rebuilt by service and zip. | The crew | The campaigns |
| Weeks 9 to 12 | Seasonal campaign to the list. Read the map together. | The crew and your strategist | The next quarter |
The products on this plan.
Numbers, by trade.
net map positions in one period
median first reply, nights included
cost per lead, from $62
Home service marketing, job by job.
How a home service growth system is built
We help roofing, HVAC, plumbing, electrical, landscaping and other home service contractors turn calls, form fills and web traffic into a steady flow of booked, high-value jobs, with less office chaos. Every phase has explicit deliverables, so growth never depends on heroics.
Define your ideal jobs
Get clear on the services, ticket sizes and customer types you want more of, and stop chasing low-value work: service lines ranked by priority, an ideal customer profile, and pricing and margin targets.
Get found locally
Homeowners search when they need help now. Your Google Business Profile, local SEO for the map pack, and service area pages with real content put you first when they do.
Respond instantly
Every call, text and form gets a fast, professional reply, even after hours, through chat and text replies, missed call text-back and 24/7 booking.
Manage the pipeline
Every lead is tracked from first contact to booked job in one place, with lead stages and statuses, quote follow-up, and job scheduling and dispatch.
Build your reputation
Automated review requests, review reply workflows and referral programs turn happy customers into 5-star reviews and repeat business.
Report and grow
Marketing return by channel, job and revenue dashboards, and quarterly growth reviews show exactly what is working, so you can invest with confidence.
Home Services questions, answered.
Which home service trades does Digital Ingenuity market?
HVAC, plumbing, electrical, roofing, landscaping, lawn care, turf, pest control, water restoration, garage doors, chimney sweep, junk removal, cleaning services and remodeling. Each trade has its own seasonal curve, average ticket and conversion benchmark, so we use trade-specific keyword lists, ad creative and reporting. If you run several trades, each one gets its own grid, pages and campaigns.
Does home service marketing connect to our dispatch software?
Yes. We connect to the common dispatch and field service systems for job completion and export to the rest. Web leads, ad leads and chat bookings land on the dispatch board with a source tag, so you see which channels produce booked jobs, not just form fills. Job completion also times the review request, sent per technician after the ticket closes.
Can the crew quote plumbing, HVAC or roofing jobs?
It captures what your estimator needs, and it quotes prices only if you set them. When the water heater fails at 8pm, the crew answers, books the call and texts the arrival window, so the homeowner does not move on to the next name on the map. Your estimator starts the conversation with the details already written down.
Do you manage Local Services Ads for home service businesses?
Yes, for trades where Local Services Ads are available. We handle setup, Google Guarantee badge verification, license and insurance documents, ongoing bid work and disputes for unqualified leads. Every lead is tracked through to the booked job, so the ads are judged on cost per booked job, not per click.
How do you measure home service marketing: by leads, booked jobs or revenue?
All three, with revenue as the main number. Each lead is tracked from the call or form through the booked job, the completed job and the final invoice. Monthly reports show cost per booked job and revenue per channel, not cost per click, and not just a lead count, which is the number most agencies hide behind.
How do you plan home service marketing around seasonal demand?
We map your demand curve first: heating in October, cooling in May, storms whenever. Content, ads and review flow are then in place 60 to 90 days before each peak. Tune-ups in spring and fall go to your customer list, and the crew answers the replies. In the off season the focus moves to maintenance plans, membership enrollment and content that compounds for the next peak.
How do roofers and restoration companies handle storm work with Digital Ingenuity?
A storm page and a storm campaign are built ahead of time and go live on your yes, the day the weather turns. Budget moves by hour and zip toward where the jobs are, and after-hours calls are answered in seconds, so you are ready when demand spikes instead of building pages after the storm has passed.
When should home service companies ask customers for reviews?
About forty minutes after the job, timed to the ticket and tracked per technician. The request reaches the customer while the fix is still fresh, and reviews per technician show who earns them and who needs coaching. That steady flow matters, because the day after the repair a homeowner often checks reviews again before paying.
From the Idea Stream, on home services.
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