Impact Stories · Marketing case studies by industryResults, by trade.
Real accounts, named on the audit call. Here they are by industry so the numbers do the talking.
Nine of many.
Numbers you can check.
Their own accounts
Every number comes from the client's own Google, ad and review accounts, which they own and can open.
Stated on the call
Positions are net over a stated period. Traffic is over the engagement. We say which.
On the call
We name the accounts on the audit call, with their permission, not on a page.
Marketing case studies, by trade and territory.
Case studies from local service businesses
These stories come from local and regional businesses in Minnesota, South Carolina, Michigan, Indiana, Florida, Birmingham, New Jersey and Fresno. They cover organic search, paid campaigns and how fast a new lead gets a reply.
Turf installer in Minnesota: statewide organic visibility
A turf installer in Minnesota strengthened its statewide organic visibility by targeting high-intent turf keywords. The strategy delivered 2 Top 3 rankings, 8 Top 10 positions and a net ranking improvement of +1,719, driving qualified leads without paid advertising.
Real estate auction house: qualified leads at a lower cost
An auction house facing high competition and shrinking impressions paired smarter ad targeting with Conversations AI. It captured qualified leads at a fraction of the cost, even as impressions dropped by 68%.
Family-owned furniture store in South Carolina: triple the calls
A family-owned furniture retailer in South Carolina was losing ground to big box competitors. We restructured its campaigns with industry best practices, which tripled its call volume and cut its cost per lead in half.
Michigan dental practice: a rebuilt digital presence
A full-service dental practice in Michigan was seeing a decline in new patients. Without dedicated marketing expertise, its in-house efforts were producing disappointing results, and we transformed its digital presence.
Home restoration franchise in Michigan: 500% more calls in one month
A Michigan home restoration franchise faced steep declines during COVID-19. Strategic campaign optimization delivered a 500% increase in call volume in just one month.
Indiana home improvement company: faster replies to Facebook leads
An Indiana home improvement company wanted Facebook to bring in leads. We set up a lead notification system that made rapid response times possible, and conversions rose sharply as a result.
Florida kitchen design studio: lower cost leads from Facebook
A Florida kitchen design company wanted leads at a lower cost through Facebook. Our lead management system delivered measurable gains in conversion efficiency.
Commercial roofing contractor in Birmingham: a 6.50% click-through rate
Despite 50 years of expertise and Fortune 500 clients, a Birmingham roofing company struggled to attract new business. We raised its click-through rate to 6.50% in just 6 months.
Towing service in New Jersey: nearly double the calls
A 24/7 towing service in New Jersey faced stiff competition and struggled to increase calls. Our optimization strategy nearly doubled its call volume while reducing costs.
Plumbing company in Fresno: more calls for less
A 70-year-old plumbing service in Fresno needed to stand out from local competition. Automated campaign optimization increased its calls while reducing its costs.
SEO and content case studies for growing brands
These clients joined us to build visibility on Google, rank for the keywords their buyers search and publish consistent, high-quality content, in markets from Australia to India.
Australian fitness brand: leading its market in search
An Australian fitness brand dedicated to quality joined us in late 2021 to become the market leader and build visibility for its website on the keywords its audience searches across Australia.
Cat boarding resort: visibility and consistent content
A boarding facility for cats, created by dedicated animal care volunteers, joined us to build visibility for its website and to get help with high-quality, consistent content creation.
Cleaning business software: sign-ups in several markets
A software company built to handle complex cleaning business needs in a simple way joined us to build visibility for its website and drive sign-ups for its software in the several markets it serves.
Mixed reality studio: better rankings on Google
Experts in mixed reality who pioneer VR, AR, MR and 3D modeling joined us to broaden their visibility on Google and improve their rankings, so ideal customers can find them.
Agricultural equipment supplier in India: national visibility
A cutting-edge provider of agricultural equipment and supplies in India, aiming to establish thought leadership, joined us to build visibility for its website across the country.
Film and photo studio: visibility for a new website
As the newest film and photo studio in its city, this studio aims to deliver a high-quality experience and compete with well-established names. It joined us to build visibility for its new website.
Law office with over 30 years of experience: content that educates
A full-service legal office with over 30 years of experience wanted to start creating content that educates and informs its target audience and increases its visibility.
Family-run products business: rankings for high-traffic keywords
A family-run business committed to an easygoing, satisfying customer experience joined us to boost visibility for its wide range of products and rank for high-traffic keywords.
Near-shoring technology company: leads for its solutions
Founded in 2015, a provider of high-quality near-shoring technical resources that partners with the top 5% of tech experts joined us to make its solutions known and generate leads.
Impact Stories questions, answered.
How does Digital Ingenuity measure the results in its case studies?
From the client's own accounts. Every number in these case studies comes from the client's Google, ad and review accounts, which the client owns and can open. We do not use modeled estimates or vanity numbers. Ranking positions are counted net over a stated period, traffic is counted over the whole engagement, and we always say which one you are looking at.
How does Digital Ingenuity know its marketing drove the lead in a case study?
By tracing each lead to its source. Calls are tracked with a separate number per channel, forms carry the source they came from, and each lead is tagged in the CRM when it lands, with first touch and last touch both recorded. For organic and AI search wins we look at non-branded keyword traffic and the landing page path to the conversion, not just total traffic.
Which industries do Digital Ingenuity case studies cover?
Home services, legal, healthcare, hospitality, automotive, gyms and fitness, education, e-commerce and B2B software. The stories on this page are grouped by trade: turf installers, a fitness equipment brand, a law firm, a home services group, a med spa group, a dental practice, a dealership and a restaurant group. Ask on the audit call for the account closest to your own trade.
Why are the clients in Digital Ingenuity case studies not named on the page?
We name them on the audit call, with their permission, rather than on a public page. The numbers come from their own Google, ad and review accounts, and we show them there. Each story here is labeled by trade and territory, so you can still find a business like yours and ask about it by description.
Can I see a Digital Ingenuity case study from my own trade before hiring the agency?
Yes. Book the free audit call. It takes fifteen minutes, we put your numbers on the screen, and there is no deck. With the client's permission we walk you through the account closest to your trade and market, with figures from the client's own accounts.
Do Digital Ingenuity case studies include paid ads results as well as SEO?
Yes. The stories cover local SEO, paid media, AI visibility, Conversations AI, reputation, click fraud protection and social. A Michigan home restoration franchise saw a 500% increase in call volume in one month from campaign changes, while a turf installer in Minnesota gained a net ranking improvement of +1,719 with no paid advertising at all.
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Fifteen minutes, your numbers on the screen, no deck.