SearchLight™ · Search visibility monitoring for every locationSee yourself the way the machines do.
Rank, reviews, listings, spend and AI answers, monitored around the clock for every location you run, with alerts that name the cause and the owner.
For regional managers, brand teams and agencies with two or more locations.
- Built for two locations or moreRank, reviews, listings and spend, per location and rolled up.
- Alerts that name the cause and the ownerA sentence, not a red number.
- Listings, leads and spend checked every 30 minutesListings drift is caught and reverted. Rank runs on a schedule, AI answers weekly.
median time to notice a drop
A multi-location brandlistings correct across directories
A franchisemonths with an unnoticed spend spike
An agency partnerSend the form. Here is what happens.
- A strategist reads itWithin the hour on weekdays.
- We set a baselineRank, reviews, listings and spend for each of your locations.
- Fifteen minutes, your exceptionsWhat the watch would have caught last month, in plain sentences.
Every location, one wall.
Rank, reviews, listings, spend and AI answers for every location you run. The calm stays quiet, and each exception arrives as a sentence with a cause and an owner. Press a marked cell to read one.
The watch wall3 exceptions of 30
The overnight thread
The alertFrisco · Rank
05:00 · the search agent
Frisco fell from 3rd to 6th on the map at the 5:00 run.
- Cause
- A new competitor profile, a mile away.
- Owner
- The search agent
- Done
- The intel agent added the competitor to its watch.
- Your move
- Nothing yet. The search agent rechecks at noon.
The alertFort Worth · Listings
02:14 · the intel agent
Fort Worth’s hours changed on its business profile.
- Cause
- An edit by a third party.
- Owner
- The intel agent
- Done
- Reverted and locked. One directory that copied the change is being corrected.
- Your move
- None. No action needed.
The alertMcKinney · Reviews
06:40 · the reviews agent
Two one-star reviews took McKinney from 4.7 to 4.6.
- Cause
- Both mention wait times.
- Owner
- The reviews agent
- Done
- Two replies drafted.
- Your move
- Approve the replies. Nothing posts until you say yes.
Alerts, last 30 days
Rank6
Reviews4
Listings3
Spend2
AI answers2
Last night
An example account. Your own numbers replace these the day we connect.
Everything in the engagement.
Per location, on a schedule.
Per location, with velocity.
Caught and reverted.
Caught before the month ends.
Weekly, per category and city.
A range per metric per location.
Not a red number. A sentence.
Who hears what, and when.
Per location and rolled up.
For the group.
From baseline to first result.
- ConnectGoogle, directories, ad accounts, review sites.
- BaselineA forecast band per metric per location.
- WatchListings, leads and spend every 30 minutes, every location.
- Alert and fixThe cause, the owner, and what was already done.
Who is on it.
The intel agent
Watches competitors and profiles.
The search agent
Reads rank and the site.
The reviews agent
Reads reviews.
The paid media agent
Reads spend.
A strategist
Reads the exceptions with you.
Three people we built it for.
The regional manager
You find out about a problem when a customer tells you.
Gets: Listings and spend problems within thirty minutes, with the safe fixes already started.
The brand team
Forty territories cannot be watched by hand.
Gets: Listings and spend across forty territories, checked every thirty minutes, exceptions only.
The account director
Clients expect you to know before they do.
Gets: You do. With a sentence to send them.
Against the usual options.
| SearchLight™ | A dashboard | A monthly report | |
|---|---|---|---|
| Frequency | Every 30 minutes for listings, leads and spend | When you look | Monthly |
| Alerts | Cause and owner | A red number | None |
| Forecast | A band per metric | No | No |
| Fixes | Started automatically where safe | No | No |
| Coverage | Rank, reviews, listings, spend, AI | Some | Some |
Scoped after your baseline.
Managed engagements are scoped to your market and your goals. Software is always included. Month to month, your accounts stay yours. We ask for a quarter on a handshake, so you can judge the work on more than one quiet month.
Request my SearchLight baselineWhat you can hold us to.
Search visibility monitoring, explained.
Why a monthly rank check is too late
Most businesses check their rankings once a month, if they check at all. By the time they notice a drop, they have already lost weeks of leads and hundreds of impressions. A rendering problem that breaks your pages can go unnoticed for a full crawl cycle, and a competitor that publishes a wave of new pages can take your position before you know they moved.
SearchLight closes that gap. Drops get diagnosed and handled before they compound, and openings get spotted and acted on before competitors notice. That is the difference between managing your search visibility and engineering it.
Every search surface SearchLight watches
- Google Search rankings on desktop, mobile and AI Mode, for every target keyword.
- Google Maps and the local pack, for every location and every near me search.
- AI answers: whether the major AI assistants name your brand for the searches that matter.
- Google AI Overviews: whether your content is cited or summarized.
- Voice assistants: whether they choose your content for spoken answers.
- Crawling and indexing: how Google crawls and indexes your site, including rendering health.
- Competitor movement: when competitors gain or lose positions on your searches.
- Rendering and speed: pre-rendering health, cache performance and page speed.
SearchLight or SearchLab?
SearchLight watches and tells you where you stand. SearchLab Engineered™ does the work that moves you up: technical SEO, on-page work, AI visibility, local search, content and a dedicated strategist. SearchLight suits businesses that run their SEO in-house or with another agency. When you want us to do the work, SearchLab is the next step.
SearchLight™ questions, answered.
Is SearchLight worth it for a single location business?
SearchLight shines from two locations up. A single location gets the same kind of watch inside Local SEO, which tracks your map rank, audits the site and follows the AI answers. SearchLight adds what a group needs: a baseline for every location, a roll-up view and alerts that go to the right manager.
Who receives SearchLight alerts?
You decide, per alert type and per location. An alert can go to you, to a location manager or to the crew. Each one arrives as a sentence that names the cause, the owner and what was already done, instead of a red number on a dashboard you have to remember to open.
Does SearchLight fix problems or only report them?
It fixes what it safely can, such as reverting and locking a business listing that a third party changed. Everything else arrives as a proposal, like replies drafted to two new one-star reviews, and nothing posts until you say yes. Each alert says what was already done and what is still waiting on you.
How often does SearchLight check rankings, listings and spend?
Listings, leads and spend are checked every 30 minutes for every location, so listing drift is caught and reverted and a spend spike is caught before the month ends. Rank runs on a schedule for each location across Google Search and Google Maps, and the AI answers are checked weekly by category and city.
Does SearchLight track AI answers and Google AI Overviews?
Yes. Every week SearchLight checks the AI answers for your category and city and records whether the major AI assistants and Google AI Overviews name your business. Those results sit next to rank, reviews, listings and spend for each location, so when an AI answer drops you, it arrives as an alert like any other.
How is SearchLight different from SEO research tools?
Research tools help you decide what to target, and SearchLight tells you whether it is working. Keyword and backlink research tools are good at discovery and competitive analysis, but they are research tools, not a watch. SearchLight follows rank, reviews, listings, spend and AI answers for every location you connect, and sends an alert with a cause and an owner when something changes. The two work well together.
What does SearchLight cost?
SearchLight is scoped after your baseline, and you get a quote on the call before you commit to anything. The quote follows how many locations you run and how much you want watched. Managed engagements always include the software and run month to month, and your accounts, content and data stay in your name. We do ask for one quarter on a handshake, since a single month can be a quiet one.
Can agencies offer SearchLight to their own clients?
Yes. Agencies can offer SearchLight monitoring under their own brand through our partner program, with branded dashboards and our engineering underneath. For an account director, that means knowing about a client's problem before the client does, with a plain sentence ready to send them.
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Goes well with monitoring.
Know before your customers do.
Tell us how much you want watched. A strategist sets a baseline for each location, then shows you what the watch would have caught last month.