Answer Engine Optimization
When someone asks a question in your industry, your business should be the definitive answer. We engineer your content to own position zero — featured snippets, People Also Ask, and AI Overviews.
Most Searches End Before Anyone Clicks
The majority of Google searches now end without the user clicking on any result. They get their answer directly from the search results page — through featured snippets, People Also Ask boxes, knowledge panels, and AI Overviews.
For most businesses, this feels like a threat. For businesses optimized for Answer Engine Optimization, it's the single biggest competitive advantage available in search today.
When your content is the featured snippet, you don't need the click. You've already delivered your brand, your expertise, and your answer directly to the searcher. You're positioned as the authority. And when they do need more — when they're ready to buy, hire, or contact — you're the name they remember.
How We Capture Position Zero
Four precision strategies to make your content the definitive answer.
Map Every Question Your Audience Asks
We identify the exact questions searchers ask in your industry — intent-mapped and organized by funnel stage for maximum coverage.
- Long-tail question discovery
- Intent classification & clustering
- Funnel-stage mapping
- Competitor question gap analysis
Content Built for Featured Snippets
Every piece of content is engineered with the formatting patterns Google's snippet algorithm rewards — paragraphs, lists, tables, and definitions.
- Paragraph & list-format optimization
- Table & comparison structures
- Definition-style answer blocks
- Header hierarchy engineering
Schema That Machines Understand
Comprehensive FAQ, HowTo, and Q&A structured data implementation that gives search engines clean, parseable answers.
- FAQ schema across key pages
- HowTo & Q&A markup
- Speakable structured data
- Rich result eligibility audits
Monitor Your Answer Ownership
Dedicated tracking of featured snippet wins, PAA appearances, and AI Overview citations across your entire query set.
- Weekly snippet ownership reports
- PAA appearance monitoring
- AI Overview citation tracking
- Competitive snippet benchmarking
The Most Valuable Real Estate in Search
The answer box at the very top of Google — above position #1. We structure your content with the formatting, headings, and conciseness that Google's snippet algorithm rewards.
The expandable question boxes that appear in most searches. We identify the exact questions your audience asks and engineer definitive answers that earn these placements.
AI-generated summaries that synthesize multiple sources into a single answer. Content that's already structured for AEO has a massive advantage in earning AI Overview citations.
Direct answers pulled from structured data, authoritative sources, and knowledge graphs. Schema markup and entity optimization make your content machine-parseable.
What's Engineered Into Every AEO Engagement
Question Research & Mapping
We identify every question your target audience asks — not just keywords. Intent-mapped question clusters organized by funnel stage and topic authority.
Snippet-Optimized Content
Content engineered with the exact formatting patterns that earn featured snippets: paragraph answers, numbered lists, tables, and definition structures.
FAQ Schema Implementation
Comprehensive FAQ structured data across your site — giving Google clean, parseable question-answer pairs that can appear directly in search results.
People Also Ask Targeting
Strategic content creation targeting PAA boxes in your industry. We reverse-engineer what triggers PAA and build content that earns those placements.
Content Gap Analysis
We audit every question in your industry that lacks a definitive answer online — and build the content to fill that gap before competitors do.
Position Zero Tracking
Dedicated tracking of featured snippet ownership, PAA appearances, and AI Overview citations across your target query set. Weekly monitoring with actionable reports.
AEO Turns Content Into Revenue
AEO takes the content authority built by SEO and makes it visible in the highest-impact placements in search. Featured snippets feed GEO citations. Structured answers power voice search responses. Every answer you own compounds your authority across every channel.