PILLAR 02

    Generative Engine Optimization

    AI search is the new front door to your business. We engineer your digital presence so ChatGPT, Perplexity, Google AI Overviews, and Bing Copilot cite you — not your competitors.

    40%
    YoY AI search growth
    1 in 3
    Searches now involve AI
    0
    Of your competitors are optimized for this
    THE SHIFT

    The Search Landscape Has Permanently Changed

    Here's what most businesses haven't figured out yet: a growing percentage of your potential customers will never see a traditional search results page. They'll ask ChatGPT. They'll use Perplexity. They'll read a Google AI Overview and get their answer without ever clicking a link.

    If your business isn't being cited in those AI-generated responses, you're invisible to an increasingly large segment of your market. And the gap between businesses that are visible in AI search and those that aren't is growing every month.

    Generative Engine Optimization is the discipline of engineering your content, your entity signals, and your digital authority so that AI systems recognize your business as a trusted source worth citing. This isn't speculation about the future. This is what's happening right now.

    WHAT WE DO

    How We Make AI Cite Your Business

    Four strategic layers that put your brand into every AI-generated answer.

    ENTITY ENGINEERING

    Build Your Digital Identity

    We construct and reinforce your business entity across knowledge graphs, databases, and structured data — so AI platforms know exactly who you are.

    • Knowledge graph optimization
    • Wikidata & authoritative source seeding
    • Brand entity disambiguation
    • Cross-platform identity consistency
    AI CONTENT ARCHITECTURE

    Content Engineered for AI Parsing

    We structure your content so AI models can extract, attribute, and cite your expertise with confidence.

    • Claim-evidence content structures
    • Semantic markup & topic clustering
    • Source-quality citation patterns
    • AI-friendly formatting & attribution
    CITATION MONITORING

    Track Every AI Mention

    Proprietary monitoring shows when and where AI platforms reference your business — and where competitors are getting cited instead.

    • Weekly ChatGPT & Perplexity audits
    • Google AI Overview tracking
    • Competitor citation benchmarking
    • Citation trend analysis & alerts
    PERFORMANCE ANALYTICS

    Measure AI Search Impact

    Custom dashboards quantify your AI search visibility with metrics that matter — not vanity numbers.

    • AI citation share of voice
    • Brand mention tracking across LLMs
    • Referral traffic from AI platforms
    • Monthly strategic recommendations
    THE PLATFORMS

    We Engineer Visibility Across Every AI Platform

    01
    ChatGPT & OpenAI

    The most widely used AI assistant in the world. We optimize your entity signals, content structure, and domain authority so ChatGPT references your business in relevant conversations.

    02
    Google AI Overviews

    Google's AI-generated summaries appear above traditional results. We structure your content with the semantic markup and authority signals that earn inclusion in these high-visibility summaries.

    03
    Perplexity AI

    The AI-native search engine growing fastest among professionals and researchers. Perplexity cites sources explicitly — making content quality and structured data critical.

    04
    Bing Copilot

    Microsoft's AI integration across Bing, Edge, and Windows. We optimize for Bing's unique crawling patterns and the structured data signals Copilot prioritizes.

    THE SYSTEM

    What's Engineered Into Every GEO Engagement

    01

    Entity Optimization

    We build and strengthen your business entity across knowledge graphs, structured data, and authoritative databases — so AI systems recognize who you are and what you do.

    02

    Content Engineering for AI

    Content structured for AI consumption: clear claims, supporting evidence, proper attribution, and semantic markup that machines can parse and cite accurately.

    03

    Citation Monitoring

    Proprietary tracking of when and where AI platforms mention your business. We monitor ChatGPT, Perplexity, Google AI Overviews, and Bing Copilot weekly.

    04

    Competitor Citation Analysis

    We track which competitors are being cited in AI responses for your target queries — and reverse-engineer what's earning them visibility.

    05

    Knowledge Panel Optimization

    Your Google Knowledge Panel is a primary signal for AI systems. We claim, verify, optimize, and maintain it as a trust anchor for your entity.

    06

    Schema & Structured Data

    Comprehensive structured data implementation — Organization, LocalBusiness, FAQ, HowTo, Product, and Review schema that gives AI systems clean, parseable information about your business.

    THE GROWTH ENGINE™

    GEO Multiplies What SEO Builds

    GEO doesn't replace SEO — it extends it into entirely new channels. The content authority and technical foundation built by SEO is exactly what AI systems use to determine which businesses to cite. And GEO-optimized content feeds back into traditional rankings through increased brand searches and entity authority.

    Ready to Get Cited by AI?

    Book a discovery call. We'll show you exactly where AI platforms are — and aren't — mentioning your business.