Analytics & Reporting
Learn SEO analytics and reporting terms for measuring success. Understand key metrics to track progress, demonstrate ROI, and optimize your strategy.
Bounce Rate
The percentage of visitors who leave your site after viewing only one page. High bounce rates may indicate content doesn't match user intent.
Dwell Time
The amount of time a user spends on a page before returning to the search results. Longer dwell times signal content satisfaction.
Sessions
A group of user interactions with your website that take place within a given time frame. A single session can contain multiple page views.
Page Views
The total number of pages viewed on your website. Repeated views of a single page are counted.
Pages Per Session
The average number of pages viewed during a session. Higher numbers often indicate engaging content and good internal linking.
Average Session Duration
The average length of time users spend on your website per session. Longer durations typically indicate more engaged visitors.
Goal Completions
The number of times visitors complete a specific objective you've defined, like form submissions, purchases, or newsletter signups.
Attribution
The process of assigning credit to different marketing channels and touchpoints that lead to a conversion.
SEO ROI
Return on investment for SEO activities, calculated by comparing the revenue generated from organic traffic against SEO costs.
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