Backlinks glossaryBacklinks, word by word.
Learn about backlink terms and link building strategies. Backlinks remain one of the most important ranking factors in SEO. Explore all key concepts.
Every backlinks term, A to Z.
Fifteen terms, each defined in a sentence or two. Tap a letter to jump to it, or type to find a term.
- Broken Link Building
A link building strategy where you find broken links on other websites and suggest your content as a replacement.
See also Link Building
- Disavow Tool
A Google Search Console tool that allows you to tell Google to ignore specific backlinks when assessing your site. Used for toxic link removal.
See also Toxic Links
- Dofollow Links
Links that pass link equity and influence rankings. By default, all links are dofollow unless specified otherwise.
See also Nofollow Links·Link Equity·Link Building
- Domain AuthorityDA
A metric developed by Moz that predicts how well a website will rank on search engines. Scores range from 1 to 100, with higher scores indicating greater ranking potential.
See also Page Authority·Link Equity
- Guest Posting
Writing content for other websites in exchange for a backlink. A popular link building strategy when done with quality, relevant sites.
See also Link Building·Content Marketing
- Link Building
The process of acquiring hyperlinks from other websites to your own. It’s one of the most important aspects of SEO as links are a major ranking factor.
See also Backlinks·Off-Page SEO
- Link EquityLink Juice
The value or authority that a link passes from one page to another. Not all links pass the same amount of equity.
See also Link Building
- Link Profile
The overall composition of links pointing to your website, including the number, quality, and types of backlinks.
See also Backlinks
- Link Reclamation
The process of finding unlinked brand mentions and reaching out to request they add a link to your site.
See also Link Building
- Natural Links
Backlinks that are given without any action on your part, earned purely through quality content. The most valuable type of links.
See also Link Building
- Nofollow Links
Links with a rel=”nofollow” attribute that tell search engines not to pass link equity. Used for paid links, user-generated content, and untrusted sources.
See also Dofollow Links
- Page AuthorityPA
A metric that predicts how well a specific page will rank on search engines, as opposed to Domain Authority which measures the entire domain.
See also Domain Authority·Link Equity
- Referring Domains
The number of unique websites that link to your site. More referring domains generally correlates with higher rankings.
See also Backlinks·Link Profile
- Resource Link Building
Creating valuable resources (guides, tools, data) that naturally attract links from other websites citing your resource.
See also Link Building·Content Marketing
- Toxic Links
Low-quality or spammy backlinks that can harm your site’s rankings. Often from link schemes, spam sites, or irrelevant sources.
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Backlinks questions, answered.
Quick answers drawn from the terms above. For more, read the link building & authority questions.
What does “Disavow Tool” mean in backlinks?
A Google Search Console tool that allows you to tell Google to ignore specific backlinks when assessing your site. Used for toxic link removal.
What does “Domain Authority” mean in backlinks?
A metric developed by Moz that predicts how well a website will rank on search engines. Scores range from 1 to 100, with higher scores indicating greater ranking potential.
What does “Link Building” mean in backlinks?
The process of acquiring hyperlinks from other websites to your own. It’s one of the most important aspects of SEO as links are a major ranking factor.
What does “Nofollow Links” mean in backlinks?
Links with a rel=”nofollow” attribute that tell search engines not to pass link equity. Used for paid links, user-generated content, and untrusted sources.
What does “Page Authority” mean in backlinks?
A metric that predicts how well a specific page will rank on search engines, as opposed to Domain Authority which measures the entire domain.
The rest of the glossary.
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