Question 1

How does the Growth Engine ROI projection actually calculate results?

Accepted Answer

Three inputs combine: your industry's average cost-per-click and conversion rate (from our internal benchmark database), your stated customer lifetime value, and your current organic traffic baseline. We model 12-month organic growth at industry-typical compound rates (35–50% depending on vertical), then apply your conversion rate to forecast incremental leads and revenue. The model is conservative — it assumes no paid media lift and no new product launches.

Question 2

How accurate are the projections versus real-world client outcomes?

Accepted Answer

Across 200+ engagements, actual 12-month results landed within 15% of the Growth Engine projection 78% of the time. Roughly 18% of clients exceeded the projection (typically driven by faster-than-modeled keyword wins or seasonal tailwinds). About 4% underperformed — usually due to scope reduction, leadership turnover at the client, or significant brand-reputation incidents during the engagement.

Question 3

What benchmark data sources power the calculator?

Accepted Answer

Internal: 200+ active engagements across 8 verticals, refreshed quarterly with our own attribution data. External: Google Keyword Planner, SEMrush industry reports, BrightEdge organic traffic studies, and the Local SEO Industry Survey. Benchmarks are weighted toward US small-to-mid-market businesses ($1M–$50M revenue) — international or enterprise outcomes will diverge.

Question 4

Can I get a custom ROI forecast specific to my exact business and market?

Accepted Answer

Yes — that's what the discovery call is for. The on-page calculator uses category averages; a custom forecast includes your specific keyword landscape, your top 5 competitors' visibility share, your existing site authority, and your historical conversion data pulled from GA4 and your CRM. Custom forecasts are typically 30–40% more precise than the on-page projection.

Question 5

Why does projected ROI vary so much between industries?

Accepted Answer

Three factors compound: (1) cost-per-click — legal CPC averages $12 vs. e-commerce at $1.80; (2) conversion rate — professional services convert at 5%+ while e-commerce sits near 2.5%; (3) customer lifetime value — a single legal case might be worth $6,500 while an e-commerce order averages $320. The calculator multiplies all three, which is why a small organic-traffic gain in legal often outperforms a large gain in e-commerce.

Your business has untapped revenue hiding in your digital presence.

Growth Engine ROI Calculator — Frequently Asked Questions