The Growth Engine™ · Marketing ROI calculatorSee your revenue potential.
Three numbers from your business become a model of what better search, faster replies and more reviews are worth in a year. Conservative on purpose.
Your three numbers.
Where the numbers come from.
From the map and replies
Accounts that move from page two to the top three across a territory typically see leads rise 50 to 80% over a year. We use 60.
From reply speed
Answering in seconds instead of hours converts more of the same leads. Four points is the low end of what we see.
From rating
Customers pay more for a 4.9 than a 4.2. Nine percent is conservative for home services and personal care.
On purpose, the upside.
Journeys to past customers usually add more than the model shows.
Attributed referral leads are not in the model.
The nightly audit lowers cost per lead. Not counted.
Replies and badges convert on the site. Not counted.
The model is flat. Your peak is higher.
Twenty minutes a month instead of your evenings. Priceless, uncounted.
The Growth Engine questions, answered.
How does the Growth Engine ROI calculator work?
The Growth Engine turns three numbers from your business into a yearly revenue model: average job value, leads per month today and close rate. It then shows what better search, faster replies and more reviews are worth in a year. It assumes leads up 60%, close rate up 4 points from faster replies, and a 9% price lift from a stronger rating.
Is the Growth Engine revenue projection a guarantee?
No. The Growth Engine is a model, conservative on purpose. It uses cautious inputs and leaves the upside out, from repeat business to referrals. The audit call replaces the guesses with your own numbers.
Where do the Growth Engine assumptions come from?
They come from what we see across accounts. Accounts that move from page two to the top three across a territory typically see leads rise 50 to 80% over a year, and the model uses 60. Answering in seconds instead of hours converts more of the same leads, and four points is the low end. Customers pay more for a 4.9 than a 4.2, so a nine percent price lift is conservative for home services and personal care.
What does the Growth Engine model leave out?
It leaves out the upside, on purpose. Repeat business from journeys to past customers, attributed referral leads, a lower cost per lead from the nightly ad audit, and reviews that convert on your site are not counted. The model is also flat, so your seasonal peak is higher. So is the time you get back: twenty minutes a month instead of your evenings.
What if my close rate is low in the Growth Engine model?
Then reply speed is your biggest lever, and the model shows it. Answering a lead in seconds instead of hours converts more of the leads you already get, without spending more to find new ones. On the call we can change the assumptions and model it live.
Can I get a custom marketing ROI forecast for my business?
Yes, that is what the call is for. On a fifteen-minute call we change the Growth Engine assumptions with you and model it live, with your numbers on the screen and no deck. A custom forecast can also weigh your keyword landscape, your top competitors' visibility, your site authority and your past conversion data.
Why does the Growth Engine ROI vary so much between industries?
Because the inputs vary so much. A single legal case might be worth $6,500 while an online order averages $320, and professional services often convert at 5% or more while online stores sit near 2.5%. The Growth Engine multiplies your job value, lead count and close rate, so a small gain in a high value trade can outweigh a large gain in a low value one.
Pull the levers.
Then let's go get it.
Fifteen minutes, your numbers on the screen, no deck.