Every price we charge, on one page
21 published monthly plans, from $199 a month for monitoring to a full marketing department for $17,999 a month. No contracts, no minimum term, no rate card you have to ask for.
Everything is month to month. Ad spend is always billed separately by the ad platforms, straight from your own card, so you keep the account and the data.
Trusted by Industry Leaders
Join 50+ businesses growing with engineered search optimization
Software
Month-to-month monitoring and website care. Start here if you want visibility data and a site that stays healthy.
SearchLight™
See what's involvedSearchLight™ is our single monitoring product. Every service plan includes a SearchLight tier.
Essentials
SearchLight™ Essentials
- Daily keyword rank tracking
- Google Business Profile monitoring
- Core visibility dashboard
- Monthly summary report
Growth
SearchLight™ Growth
- Everything in Essentials
- AI answer engine visibility tracking
- Local grid rank tracking
- Competitor visibility benchmarking
Authority
SearchLight™ Authority
- Everything in Growth
- Multi-location and multi-market tracking
- Share-of-voice and citation monitoring
- Monthly strategy session
Dominance
SearchLight™ Dominance
- Enterprise visibility intelligence
- Custom market and keyword footprint
- API and data warehouse delivery
- Dedicated analyst
SiteLab Engineered™
See what's involvedWebsite builds are scoped and quoted, then billed as a custom amount plus a one-time $2,000 setup fee. Maintenance tiers include SearchLight™ Essentials.
Website Build
SiteLab Engineered™ — Website Build
- Custom design and development
- Scoped and quoted from your consultation
- One-time $2,000 setup fee
Essentials
SiteLab Essentials — Monthly Maintenance
- Managed hosting, backups and security patching
- Monthly content and design edits
- Core Web Vitals monitoring
- SearchLight™ Essentials included
Growth
SiteLab Growth — Monthly Maintenance
- Everything in Essentials
- Expanded monthly build hours
- Conversion rate testing
- SearchLight™ Essentials included
Authority
SiteLab Authority — Monthly Maintenance
- Everything in Growth
- Priority same-day support
- Quarterly redesign sprints
- SearchLight™ Essentials included
Services
Single-channel programs run by a specialist team. Management fees only — ad spend is billed separately by the ad platforms.
Local SEO
See what's involvedIncludes SearchLight™ Growth.
Launch
Local SEO Launch
- Google Business Profile optimization
- Local citation building and cleanup
- Review generation workflow
- Local landing page optimization
- SearchLight™ Growth included
Grow
Local SEO Grow
- Everything in Launch
- Multi-location map pack expansion
- Monthly local content program
- Link and citation authority building
- SearchLight™ Growth included
Dominate
Local SEO Dominate
- Everything in Grow
- Competitive market takeover strategy
- Grid-based rank tracking across the metro
- Dedicated strategist and monthly strategy call
- SearchLight™ Growth included
Paid Media (AdLab™)
See what's involvedTrafficShield™ click-fraud protection is included from Drive up.
Launch
Paid Media Launch
Manages ad spend up to $5,000/mo · billed separately by the ad platforms
- Google Ads search and Performance Max
- Conversion tracking and offline import
- Landing page conversion review
- Monthly reporting dashboard
Drive
Paid Media Drive
Manages ad spend up to $15,000/mo · billed separately by the ad platforms
- Everything in Launch
- Multi-channel: Google, Microsoft and paid social
- TrafficShield™ click-fraud protection included
- Creative testing program
Overdrive
Paid Media Overdrive
Manages ad spend up to $40,000/mo · billed separately by the ad platforms
- Everything in Drive
- Feed and shopping management
- Incrementality and geo-holdout testing
- TrafficShield™ click-fraud protection included
- Dedicated media strategist
Enterprise
Paid Media Enterprise
Ad spend above $40,000/mo · billed separately by the ad platforms
- Ad spend above $40,000/mo
- Custom channel mix and market coverage
- TrafficShield™ click-fraud protection included
- Executive reporting and quarterly planning
ContentLab
See what's involvedContent strategy, production and distribution.
Starter
ContentLab Starter
- Monthly content calendar
- Long-form articles and social cutdowns
- On-brand editing and publishing
- Performance reporting
Full
ContentLab Full
- Everything in Starter
- Video and short-form production
- Multi-channel distribution
- Dedicated content strategist
Blueprint
ContentLab Blueprint
- One-time content and messaging blueprint
- Audience and channel research
- 12-month editorial roadmap
Full service
Multi-channel programs where search, content and brand are run as one system.
SearchLab Engineered™
See what's involvedIncludes SearchLight™ Authority.
Core
SearchLab Core
- SEO, GEO, AEO and VEO in one framework
- Technical and on-page program
- Monthly content production
- SearchLight™ Authority included
Expand
SearchLab Expand
- Everything in Core
- Digital PR and authority building
- Expanded content and entity program
- SearchLight™ Authority included
Dominate
SearchLab Dominate
- Everything in Expand
- Multi-market and multi-brand coverage
- Dedicated strategy pod
- SearchLight™ Authority included
BrandLab
See what's involvedProject pricing plus an optional monthly retainer.
Audit
BrandLab Audit
- Brand and market audit
- Competitive positioning review
- Findings and recommendations deck
Strategy
BrandLab Strategy
- Everything in Audit
- Positioning, messaging and voice
- Visual direction and brand guidelines
Complete
BrandLab Complete
- Everything in Strategy
- Full identity system and asset library
- Rollout and launch support
Retainer
BrandLab Retainer
- Ongoing brand and creative partnership
- Campaign concepting and design
- Brand governance across channels
Enterprise
Replace an in-house marketing department with one accountable team.
Ingenuity Marketing OS™
See what's involvedIncludes SearchLight™ Authority and every channel in one contract.
Growth
Ingenuity Marketing OS — Growth
- Full in-house marketing department replacement
- Search, paid media, content and creative
- SearchLight™ Authority included
- Executive strategy cadence
Scale
Ingenuity Marketing OS — Scale
- Everything in Growth
- Expanded production and media capacity
- Multi-brand and multi-market coverage
- SearchLight™ Authority included
Enterprise
Ingenuity Marketing OS — Enterprise
- Everything in Scale, from $34,999/mo
- Custom pod built around your org
- Enterprise governance and reporting
- SearchLight™ Authority included
The whole ladder, to scale
Monthly plans from $199 to $34,999, drawn on a logarithmic scale so the small plans and the enterprise plans both stay readable.
Hiring the same team in house
Midpoint monthly salary cost for each role you would need to build this capability internally, before employer taxes, benefits and software, next to $17,999/mo for Ingenuity Marketing OS™ Growth.
Salary ranges are the published figures from our Marketing OS cost breakdown.
What moves the price
Number of locations
One storefront and twelve storefronts are not the same job. Each location needs its own profile, its own reviews and its own landing page, so multi-location work sits higher on the ladder.
How competitive your market is
A trade in a small town needs far less work than a law firm in Dallas–Fort Worth. Harder markets need more content, more authority building and more patience, and the plan reflects that.
Ad spend
Paid media tiers are set by the amount of ad spend we manage, not by a percentage of it. Your spend goes straight to Google, Microsoft or Meta and is billed by them, never by us.
Content volume
Articles, landing pages, video and creative are the biggest variable cost in any plan. More output moves you up a tier; a steady drumbeat keeps you where you are.
Pricing questions, answered
Not sure which tier fits?
Tell us your market, your locations and your current spend and we will point you at the smallest plan that can actually do the job.
Talk to us