Digital marketing pricing and plansEvery price we charge, on one page.
18 published monthly plans, from $249 a month for website care to a full marketing department for $17,999 a month. No contracts, no minimum term, no rate card you have to ask for.
Everything is month to month. We only ask for one quarter on a handshake, because results take time to show. Ad spend is always billed separately by the ad platforms, straight from your own card, so you keep the account and the data.
Websites, built and kept.
A custom website build, then month-to-month care. Start here if you want a site that stays fast, secure and healthy.
SiteLab Engineered™
Website builds are scoped and quoted, then billed as a custom amount plus a one-time $2,000 setup fee. Maintenance tiers include SearchLight™ Essentials.
What is involved in SiteLab Engineered™SiteLab Engineered™ Website Build
CustomPlus a $2,000 setup fee
- Custom design and development
- Scoped and quoted from your consultation
- One-time $2,000 setup fee
SiteLab Essentials Monthly maintenance
$249/mo
- Managed hosting, backups and security patching
- Monthly content and design edits
- Core Web Vitals monitoring
- SearchLight™ Essentials included
- Most popular
SiteLab Growth Monthly maintenance
$399/mo
- Everything in Essentials
- Expanded monthly build hours
- Conversion rate testing
- SearchLight™ Essentials included
SiteLab Authority Monthly maintenance
$599/mo
- Everything in Growth
- Priority same-day support
- Quarterly redesign sprints
- SearchLight™ Essentials included
Services, one channel each.
Single-channel programs run by a specialist team. Management fees only: ad spend is billed separately by the ad platforms.
Local SEO
Includes SearchLight™ Growth.
What is involved in Local SEOLocal SEO Launch
$699/mo
- Google Business Profile optimization
- Local citation building and cleanup
- Review generation workflow
- Local landing page optimization
- SearchLight™ Growth included
- Most popular
Local SEO Grow
$1,299/mo
- Everything in Launch
- Multi-location map pack expansion
- Monthly local content program
- Link and citation authority building
- SearchLight™ Growth included
Local SEO Dominate
$2,199/mo
- Everything in Grow
- Competitive market takeover strategy
- Grid-based rank tracking across the metro
- Dedicated strategist and monthly strategy call
- SearchLight™ Growth included
Paid Media (AdLab™)
TrafficShield™ click-fraud protection is included from Drive up.
What is involved in AdLab™Paid Media Launch
$699/mo
Manages ad spend up to $5,000/mo billed separately by the ad platforms
- Google Ads search and Performance Max
- Conversion tracking and offline import
- Landing page conversion review
- Monthly reporting dashboard
- Most popular
Paid Media Drive
$1,299/mo
Manages ad spend up to $15,000/mo billed separately by the ad platforms
- Everything in Launch
- Multi-channel: Google, Microsoft and paid social
- TrafficShield™ click-fraud protection included
- Creative testing program
Paid Media Overdrive
$2,199/mo
Manages ad spend up to $40,000/mo billed separately by the ad platforms
- Everything in Drive
- Feed and shopping management
- Incrementality and geo-holdout testing
- TrafficShield™ click-fraud protection included
- Dedicated media strategist
Paid Media Enterprise
CustomQuoted
Ad spend above $40,000/mo billed separately by the ad platforms
- Ad spend above $40,000/mo
- Custom channel mix and market coverage
- TrafficShield™ click-fraud protection included
- Executive reporting and quarterly planning
ContentLab
Content strategy, production and distribution.
What is involved in ContentLabContentLab Starter
$1,999/mo
- Monthly content calendar
- Long-form articles and social cutdowns
- On-brand editing and publishing
- Performance reporting
- Most popular
ContentLab Full
$5,499/mo
- Everything in Starter
- Video and short-form production
- Multi-channel distribution
- Dedicated content strategist
ContentLab Blueprint
$5,999one-time
- One-time content and messaging blueprint
- Audience and channel research
- 12-month editorial roadmap
Full service, run as one system.
Multi-channel programs where search, content and brand are run as one system.
SearchLab Engineered™
Includes SearchLight™ Authority.
What is involved in SearchLab Engineered™SearchLab Core
$2,499/mo
- SEO, GEO, AEO and VEO in one framework
- Technical and on-page program
- Monthly content production
- SearchLight™ Authority included
- Most popular
SearchLab Expand
$3,999/mo
- Everything in Core
- Digital PR and authority building
- Expanded content and entity program
- SearchLight™ Authority included
SearchLab Dominate
$5,999/mo
- Everything in Expand
- Multi-market and multi-brand coverage
- Dedicated strategy pod
- SearchLight™ Authority included
BrandLab
Project pricing plus an optional monthly retainer.
What is involved in BrandLabBrandLab Audit
$3,999one-time
- Brand and market audit
- Competitive positioning review
- Findings and recommendations deck
- Most popular
BrandLab Strategy
$9,999one-time
- Everything in Audit
- Positioning, messaging and voice
- Visual direction and brand guidelines
BrandLab Complete
$18,999one-time
- Everything in Strategy
- Full identity system and asset library
- Rollout and launch support
BrandLab Retainer
$3,999/mo
- Ongoing brand and creative partnership
- Campaign concepting and design
- Brand governance across channels
Enterprise, one accountable team.
Replace an in-house marketing department with one accountable team.
Ingenuity Marketing OS™
Includes SearchLight™ Authority and every channel in one plan.
What is involved in Ingenuity Marketing OS™Ingenuity Marketing OS Growth
$17,999/mo
- Full in-house marketing department replacement
- Search, paid media, content and creative
- SearchLight™ Authority included
- Executive strategy cadence
- Most popular
Ingenuity Marketing OS Scale
$24,999/mo
- Everything in Growth
- Expanded production and media capacity
- Multi-brand and multi-market coverage
- SearchLight™ Authority included
Ingenuity Marketing OS Enterprise
$34,999/mo
- Everything in Scale, from $34,999/mo
- Custom pod built around your org
- Enterprise governance and reporting
- SearchLight™ Authority included
The whole ladder, to scale.
Monthly plans from $249 to $34,999, drawn on a logarithmic scale so the small plans and the enterprise plans both stay readable.
- SiteLab care: Essentials$249/mo
- SiteLab care: Growth$399/mo
- SiteLab care: Authority$599/mo
- Local SEO Launch$699/mo
- Paid Media Launch$699/mo
- Local SEO Grow$1,299/mo
- Paid Media Drive$1,299/mo
- ContentLab Starter$1,999/mo
- Local SEO Dominate$2,199/mo
- Paid Media Overdrive$2,199/mo
- SearchLab Core$2,499/mo
- SearchLab Expand$3,999/mo
- BrandLab Retainer$3,999/mo
- ContentLab Full$5,499/mo
- SearchLab Dominate$5,999/mo
- Marketing OS Growth$17,999/mo
- Marketing OS Scale$24,999/mo
- Marketing OS Enterprise$34,999/mo
Hiring the same team in house.
Set the midpoint monthly salary cost of each role you would need to build this capability internally, before employer taxes, benefits and software, next to $17,999/mo for Ingenuity Marketing OS™ Growth.
The salary ranges for each role are the published figures in our Marketing OS cost breakdown.
What moves the price.
Four things move a business up or down the ladder.
- 01
Number of locations
One storefront and twelve storefronts are not the same job. Each location needs its own profile, its own reviews and its own landing page, so multi-location work sits higher on the ladder.
- 02
How competitive your market is
A trade in a small town needs far less work than a law firm in Dallas-Fort Worth. Harder markets need more content, more authority building and more patience, and the plan reflects that.
- 03
Ad spend
Paid media tiers are set by the amount of ad spend we manage, not by a percentage of it. Your spend goes straight to Google, Microsoft or Meta and is billed by them, never by us.
- 04
Content volume
Articles, landing pages, video and creative are the biggest variable cost in any plan. More output moves you up a tier; a steady drumbeat keeps you where you are.
Pricing questions, answered.
How much does digital marketing cost with Digital Ingenuity?
Plans start at $249/mo for website care, $699/mo for a managed local SEO program, $699/mo for paid media management and $2,499/mo for full-service search. Ingenuity Marketing OS™, which replaces an entire in-house department, starts at $17,999/mo. Every price on this page is the published price: there is no hidden rate card.
Am I locked into a contract on a Digital Ingenuity plan?
No. Every monthly plan is month to month. You can move up a tier, move down a tier or cancel from your billing portal. We do ask for one quarter on a handshake, because results take a little while to show. That is a favor we ask, not a term. Project work such as a website build or a BrandLab engagement is quoted and paid once, with a scope agreed before anything starts.
Is ad spend included in the paid media price?
No, and you should be careful with any agency that says otherwise. The tier price is our management fee. Your ad budget is paid directly to the ad platforms on your own card. Launch manages up to $5,000 a month in spend, Drive up to $15,000 and Overdrive up to $40,000. Above that we quote an Enterprise plan.
What is included in every Digital Ingenuity plan?
A named point of contact, a live reporting dashboard, and a tier of SearchLight™, the monitoring platform our services run on, so you can see your search and AI answer visibility without asking anyone. Local SEO includes SearchLight Growth, SearchLab and Marketing OS include SearchLight Authority, and SiteLab maintenance includes SearchLight Essentials.
How does billing work for Digital Ingenuity plans?
Monthly plans bill on the same day each month, and you can update your card, download invoices or cancel from the customer portal. One-time projects are charged once at checkout. Website builds add a one-time setup fee, and a care plan is billed from the day you order it. We begin work once payment is received.
Can I change my Digital Ingenuity plan later?
Yes. Most clients start on the tier that matches their current spend and move up once the reporting shows more demand than the plan can serve. There is no penalty for changing tiers and no re-onboarding fee.
Before you choose.
Not sure which tier fits?
Tell us your market, your locations and your current spend and we will point you at the smallest plan that can actually do the job.