Advertising · Franchise advertising and PPCAds for each territory, not one pool for all.
Every owner wants customers from their own territory. We run Google Ads, the pay per click (PPC) ads at the top of search, for each location inside its territory. Campaigns are set up so neighbors are not bidding against each other, and each owner gets a report on their own location.
Google Ads run for each location by our team, inside that location's territory.
A missed call from an ad gets a text back automatically.
Each owner gets a monthly report for their own location.
One campaign per territory.
Each location gets its own campaign, aimed at its own territory and set up so neighbors are not bidding against each other. We watch for overlap and adjust.
The ads name the town and the services that location offers. The landing page is that location's own page.
Brand money and local money, kept apart.
If part of the budget comes from the brand fund and part from the owner, we run them as separate campaigns, so the spend and the results stay apart.
Brand campaigns are planned around the local ones, not on top of them.
An ad is only as good as the phone behind it.
Clicks go to the location's own page and forms. Calls can be answered by an AI receptionist, a missed call gets a text back, and every lead lands in that location's records.
Each owner gets their own report.
Each location gets a monthly report. Head office sees leads for every location on one page.
From the first call to every location.
We map each territory and the services each location offers.
We build a campaign and a landing page for each location.
We launch, watch the accounts and adjust.
Each owner gets a monthly report, and head office sees leads by location.
Asked often, answered plainly.
Can I run my own ads, and how do I avoid clashing with the brand's ads?
That depends on your franchise agreement. If owners can run their own ads, we keep their campaigns inside their territory and plan the brand's campaigns around them. Two of your own campaigns bidding on the same customer is the thing to avoid, and we set things up to prevent it.
How do we split brand fund money and local money, and show each location what it got?
We run them as separate campaigns, so the spend and the results stay apart. Each owner sees the leads their ads bring in. Head office sees leads for every location on one page.
How do we stop our locations from bidding against each other?
Each location's campaign covers its own territory, set up so neighbors are not bidding against each other. We watch for overlap and adjust. Brand campaigns are planned so they do not crowd out the local ones.
Who owns the ad accounts?
We agree it before we start and put it in writing. The aim is that the accounts and their history stay with the brand or the owner, whichever your agreement says.
How much should each location spend on ads?
It depends on the territory, the services and how busy the market is. We recommend a budget for each location on the discovery call. Our own fees are on the pricing page.
More on marketing many locations.
See a location's ads next to its calls and leads.
On a 30 minute discovery call we walk you through a working location: the campaign, the calls it brought and the report the owner gets.
Facebook and Instagram, where they fit.
Some locations do well with ads on Facebook and Instagram, for an opening or a local offer. We run those too, by territory, when they fit the location. We also run reminder ads for people who visited a location's page, plus video and display ads, when they fit.