Franchise development · Franchise lead generationFind franchise buyers. Keep them warm.
Buying a franchise is a long decision. We run the ads and pages that find buyers, answer the phone with AI, text back when a call is missed and keep every inquiry in one pipeline for your team.
Buyer inquiries go to head office. Customer leads go to the location.
Calls answered by an AI receptionist, a text back when a call is missed, and a log of every call.
Ads on Google and Meta run by our team, sending buyers to pages written for buyers.
A buyer is not a customer. Treat them differently.
A customer wants a service this week. A franchise buyer is deciding whether to put their savings into your brand. They need different ads, different pages and different follow up.
So we keep them apart. Buyer inquiries go to head office's pipeline. Customer leads go to the location they belong to.
Ads and pages built for buyers.
We run ads on Google and Meta for people looking into a franchise, aimed at the regions where you have territory open.
Each ad leads to a page written for a buyer: what the business is, what support looks like, which territories are open, and a short form. We send you the words to approve before launch.
- Search ads on the words buyers use, such as your brand name with franchise, cost or opportunity, and franchise opportunities in a region.
- Searches from job seekers, such as jobs, hiring or salary, are left out, so the budget reaches people who want to own.
- Facebook and Instagram ads aimed at the regions where you have territory open.
- Video ads on YouTube and display ads across the web, where they fit the budget.
- Reminder ads for people who visited the buyer pages and left without asking.
- Investment figures in any ad or page match your disclosure document.
The inquiry is the start, not the finish.
- Calls to your development line can be answered by an AI receptionist that takes the details and passes them to your team.
- A missed call gets a text back automatically.
- Forms land in head office's pipeline, marked with the form they came from.
- Email and text campaigns keep buyers warm while they decide.
- Your team sees every inquiry, where it came from and where it stands.
Know which ads bring real buyers.
Your team moves each inquiry along the pipeline, from new through qualified to won, meaning a signed agreement.
Every month we look at which ads and forms brought inquiries that reached qualified and won, not just clicks, and we move the budget toward them.
You decide what qualified means. We set the form and phone questions to match.
Already track buyers somewhere? Tell us.
If your team tracks buyers in a franchise development system today, tell us on the call. We will say plainly what connects to it and what does not, before you decide anything.
From the first call to every location.
We agree the territories to fill and what makes a buyer qualified.
We write the buyer pages and forms and set up the phone line.
We launch ads on Google and Meta.
Every inquiry lands in one pipeline, answered or texted back.
Each month we move the budget toward the sources that bring qualified buyers.
Asked often, answered plainly.
How do we get more qualified franchise buyers, and know where each one came from?
We aim ads at the regions where you have territory open and send them to pages written for buyers. Each inquiry is kept with the form or call it came from. Each month we compare sources by how many inquiries your team marked qualified, not by clicks.
What counts as a qualified buyer?
You decide, for example by region, timing and readiness to invest. We set the form and phone questions to match. Your team marks each inquiry, and that is what we steer the ads toward.
Do you answer the phone for our development team?
We can. An AI receptionist answers your development line, takes the details your team asks for and passes them on. If a call is missed, a text goes back automatically, and every call is logged.
Do buyer inquiries get mixed up with customer leads?
No. Buyer inquiries go to head office's pipeline, and customer leads go to the location they belong to. Owners never see buyer inquiries.
How soon will we see inquiries?
We do not promise a date or a number. You see every inquiry as it arrives, and the pages and follow up improve as we learn which sources bring qualified buyers.
More on marketing many locations.
Watch an inquiry go from ad to pipeline.
On a 30 minute discovery call we walk you through the buyer page, the phone answering, the text back and the pipeline your team would work from.