How it works · The franchise marketing modelHead office sets the frame. Every location feeds it back.
You set the brand rules, the regions and who sees what. Each location gets its own account, its own checks and our team's work. Every location's numbers come back to one page, so head office sees the pattern and decides what to change.
Every location is its own account under your brand.
Each location's listings are checked every six hours, and its Maps grid about weekly.
Seven plain reasons flag a location on the head office page.
One system, top down and back up.
Head office sets the frame. Each location is set up and worked on its own. Every location's numbers come back up to head office. Head office decides what to change, and the next location joins on the same rails.
HEAD OFFICE
Sets the brand rules, the regions and who sees what.
- BRAND RULES
- REGIONS
- WHO SEES WHAT
- THE ALL LOCATIONS PAGE
SETS THE FRAME
EACH LOCATION
Its own account under your brand.
- MAPS GRID
- LISTINGS
- REVIEWS
- PHONE AND LEADS
- LOCAL PAGE
- ADS IN ITS AREA
- THE OWNER'S OWN LOGIN
NUMBERS ROLL UP
WHAT COMES BACK
Every location's numbers, on one page.
- SEVEN PLAIN FLAGS
- A MAP COLORED BY RANK
- REGIONS AND SUBTOTALS
- PATTERNS ACROSS LOCATIONS
- HEAD OFFICE SHARPENS THE RULES
RULES AND FOCUS CHANGE, BACK TO HEAD OFFICE
AT THE CENTER
OUR TEAM
Works every location on what its checks find.
+1 LOCATION, SAME RAILS
THE NEXT LOCATION
Joins on the same rails.
- REGIONS AND AREA MANAGERS AS YOU GROW
Head office sets the frame.
You tell us your brand rules, your locations, your regions and who should see what. From then on every location sits under your brand, and each person sees only their part.
Our team keeps your brand rules and works inside them at every location.
- Regions: name them, place each location in one and see a subtotal for each.
- Area managers: each one sees only the locations you give them, view only or with rights to manage.
- Owners: each one signs in under your brand and sees one location.
- The all locations page: every location on one page for head office, any day.
Each owner gets a working set of their own.
Each location gets its own account and its own checks. The owner sees their own Maps grid, reviews, listings, calls and leads, and nothing from any other location.
Software checks every location on a schedule. Our team works on what the checks find, so the owner gets the work done without learning the tools.
- The map: a Google Maps grid of up to 49 points around the location, with the businesses that beat it.
- AI answers: our team asks the assistants, city by city, whether they name your brand.
- The phone: an AI receptionist can answer the line, and a missed call gets a text back.
- Leads: every lead lands in the location's own records.
- Reviews and listings: review requests by text, email and QR code, and listings checked every six hours.
- Pages and ads: a local page written by our team, and Google Ads for the location's own area.
- The report: a monthly report and deck for the owner.
Every location comes back to one page.
Every location's numbers come back to the all locations page: totals on top, every location below, a map colored by map rank and a plain list of what needs attention. Area managers open the same page with only their locations.
Head office sees which regions and locations are working and which need help, and tells us what to change. Our team applies it at every location that needs it. The next look at the page shows where each location stands.
- Listings: checked every six hours.
- Search positions: for each website, every day.
- Maps grids: about weekly for each tracked search.
- Reviews: pulled in up to weekly.
- Leads and calls: as they come in.
The next location joins on the same rails.
A new location is set up the same way as the first: its own account under your brand, its own checks and its own row on the head office page. Place it in a region and the right area manager sees it.
The head office page stays readable as the brand grows: totals on top, a short list of what needs attention, and regions and area managers so no one has to read every row.
We add locations in waves that fit your rollout, and we scope each wave with you on the discovery call.
The method is ours. The results are yours to see.
How our checks run, what they read and how our team decides what to do first is our own method, and we keep it to ourselves. What we show you instead is the result at every location: where it stands, what needs attention and what our team is doing about it.
Asked often, answered plainly.
How is this different from a traditional franchise agency?
Each location gets its own account under your brand, its own Maps grid and checks on a schedule, and an AI receptionist that can answer its phone. Our team works on what the checks find, and head office sees every location on one page, any day.
Does every franchisee have to use the dashboard?
No. Our team does the work at each location. Each owner can sign in to see their own location, and gets a monthly report. Head office decides who gets a login and what it can do.
Who keeps our brand rules?
You set them and our team keeps them. We work inside your brand rules at every location, and website page changes wait for a yes before they are published.
What happens when we open a new location?
It is set up the same way as the first: its own account under your brand, its own checks and its own row on the head office page. Its row shows as soon as the account exists, and its numbers fill in as the first checks run. You place it in a region so the right area manager sees it.
Can we start with one region?
Yes. We scope where to start on the discovery call, for example one region, and add locations in waves from there.
More on marketing many locations.
See the model on a working location.
On a 30 minute discovery call we walk you through a working location in the dashboard and the head office page above it. Bring your hardest question.