Compare · Semrush vs Digital IngenuitySemrush gives you the data. We do the work it points at.
Semrush is a large set of search, content, social and advertising tools your team runs, with a Local toolkit for listings, reviews, Google Business Profile and map rankings. Digital Ingenuity is one managed service for every size, from one location to thousands: a strategist runs your map rank, listings, reviews and Google Business Profile on our own platform, and the same team answers your chat, texts and calls, writes to your list and watches your ads. Month to month, no contract; we ask for one quarter on a handshake, because results take time to show. Changes wait for your approval.
Checked October 1, 2026, against Semrush's own pages
The short answer.
Why we are the better choice, and what the checks show.
- For a business of any size that bought it for local search. We do the work Semrush's Local toolkit points at, map rank, listings, reviews and the profile, at one location or thousands, and add the lead side its pages do not list: website chat, a texting line, phone answering, booking and a customer CRM.
- For an agency that wants the work done. The whole platform under your name and domain, every client on one console, add ons resold at your price, and a strategist carrying the work.
- Counted, not claimed. Of the 72 checks below, both sides do 30, 34 are ours in full where Semrush lists none or part, and 5 are Semrush's alone, marked in gold.
Better in six ways, each one checkable.
Every reason below points at the rows that prove it. If a row does not hold up, the reason does not either.
- 01Someone does the work the data points at.
Semrush gives your team rankings, audits and tools that automate listings, profile posts and review replies; your team runs the rest. With us a strategist runs the account, month to month with no contract, and your accounts, data and every page stay yours if you leave.
Rows 1 to 7How it runs → - 02Your leads get answered in seconds.
Semrush's pages list no website chat, texting line, phone answering, booking or customer CRM. Ours answers chat and texts in about four seconds, picks up your calls, books the slot and files the lead with its source and a summary.
Rows 8 to 14Who answers your leads → - 03Reviews defended, and a list that hears from you.
Semrush sends review requests by SMS and email, monitors reviews and drafts replies, as we do. We add reviews turned into posts, unfair reviews flagged, tracking of who earns them and a referral ask, and we write email and text campaigns to your customer list with every reply answered.
- 04One team for the ads, the posts and the site.
Semrush gives your team an advertising toolkit, a social poster and an article generator. We build and run the campaigns, read Google and Meta spend every night and block click fraud with TrafficShield, draft thirty posts a month from your real jobs in ContentLab, and build and care for the site in SiteLab.
- 05Read every night, written to you every morning.
Semrush refreshes rankings daily and sends weekly emails and scheduled reports. With SearchLight we check listings, leads and spend every thirty minutes, and we write one brief at 6:58 that says what moved and why.
Rows 60 to 65Reporting and the morning → - 06Your name on it, if you are an agency.
Semrush white labels reports. We white label the whole platform from the agency Growth plan: your domain, your sender addresses, your prices on every add on, one statement, and a strategist carrying the work.
Rows 66 to 72Agencies and franchises →
Every check, both sides marked.
Ten areas, in the order you would ask about them. Each area opens with the question it answers and a one line verdict. Where a check is Semrush's alone, the row is marked in gold.
- 72Checks
- 30Both do
- 34We add
- 5Semrush adds
- 3Neither in full
| Check | Semrush | Digital Ingenuity |
|---|---|---|
| How it runsWho does the work, and on what terms? | ||
Us 6 of 7Semrush 5 of 7 Both: month to month terms, approval before changes go live, a nightly read of the account and exports. Ours in full: a strategist who runs the work and ownership of your data. Semrush's alone, in gold: listings in other countries. | ||
| 1A strategist runs the work for you | Not listedSoftware your team runs; its GBP AI Agent automates the profile | On every plan; the crew works overnight and you approve |
| 2Month to month, no contract | Monthly or annual plans; its pricing page says you can cancel at any time unless you have custom terms and a signed agreement | Month to month, no contract; we ask for one quarter on a handshake, because results take time to show |
| 3Changes wait for your approval before they go live | Listing suggestions wait for your approve or reject; posts carry an approval status; review auto replies are optional | Pages, replies, posts and budget moves wait for your yes; auto rules run only where you switch them on |
| 4Your account read every night | Rankings and site data refreshed every 24 hours | The crew reads every account overnight; what moved is in the brief by morning |
| 5Your data and listings stay yours if you leave | Not listed | Accounts, data, domain and every page stay yours |
| 6Reports and data export | Listings export as CSV or PDF; rankings export as data files and PDFs | Your list and leads export any time; the deck is yours |
| 7Countries served | Listings in 70+ directories for the US and 40+ for other countries | PartlyUnited States |
| Who answers your leadsWhat happens when a customer chats, texts or calls? | ||
Us 6 of 7Semrush 0 of 7 Semrush's pages list none of these. Six are ours in full; a lead widget for agency sites is not ours today. | ||
| 8Website chat answered in your voice, day and night | Not listed | About four seconds, from answers you approved |
| 9A texting line | Not listed | A real number for SMS, with an iMessage line available; photos, links and booking confirmations |
| 10Calls answered, recorded and summarized | Not listed | Answered, recorded with consent and summarized; missed calls get a text back within a minute |
| 11Booking straight into your calendar | Not listed | Real openings, confirmed by text, reminded the day before |
| 12Abandoned forms recovered | Not listed | A text within two minutes |
| 13Contact records, pipeline and follow up | Not listedA PR CRM for media contacts in its AI PR toolkit; a customer CRM is not listed | CRM, automations and drips; every conversation becomes a lead with its source |
| 14A lead widget for agency websites | Not listed | Not today |
| Local searchWhere do I rank, and who keeps it right? | ||
Us 15 of 18Semrush 15 of 18 Ours in full: local pages written for you, earned links and structured data. Semrush's alone, in gold: Bing rankings, a keyword database and a backlink index. Both do the other twelve. | ||
| 15Google rankings tracked | Position Tracking: daily, to ZIP code level, local pack, mobile and desktop | Tracked for you, for every keyword that matters |
| 16Bing rankings tracked | Position Tracking covers Bing | Not todayOur rank tracking covers Google |
| 17Map rank grid around each location | Map Rank Tracker: a heatmap on a grid you size, on credits per pin | 7 by 7, 49 points around each location, for every keyword that matters |
| 18Competitors benchmarked | Competitors tracked on the map and in rankings | Competitor watch: new pages, new locations, rating moves, then a counter |
| 19Google Business Profile audit | Advanced GBP Optimization: insights and protection from unwanted edits | Optimized inside every Local SEO plan and kept active |
| 20Google Business Profile posts and photos | The GBP AI Agent creates posts and uploads photos | Weekly posts and fresh photos, drafted for your yes |
| 21Listings kept correct across directories | 70+ directories for the US, plus voice platforms | Across the directory network; drift caught and reverted |
| 22Citations found, errors and duplicates flagged | Duplicates monitored and suppressed with one click | Tracked, with corrections sent out |
| 23Citations built and cleaned up | Business data distributed to the directories by Listing Management | Built and cleaned up inside the Local SEO plan, not sold one at a time |
| 24Technical site audit | Site Audit: 140+ technical and AI bot accessibility checks | Nightly, every issue ticketed with a fix |
| 25Local service and area pages written and published | PartlyThe Content Toolkit generates articles; your team publishes them | Drafted from search demand, published after your yes, with a live check and rollback |
| 26Links earned for your site | PartlyBacklink audits and outreach tools; your team earns the links | Earned links on the SearchLab plans |
| 27Keyword discovery | Keyword research with local volume, difficulty and intent | From your own data and the map, by zip code |
| 28Next step recommendations | Improvement recommendations in Map Rank Tracker | The crew proposes the fix; the brief explains it |
| 29Visibility in AI answers | Share of voice and sentiment across ChatGPT, Gemini, Google AI Mode and Perplexity | Weekly share of voice across the AI assistants, with the pages they cite |
| 30Structured data and an llms.txt for the assistants | PartlySite Audit reports how much of your site uses markup | Agent ready: structured data and an llms.txt, kept current |
| 31A keyword database you can search | 28B+ keywords in 142 regional databases | Not todayResearch is done for you; there is no database to log in to |
| 32A backlink index you can search | 43T+ backlinks, with audits and gap analysis | Not today |
| ReputationWho asks for reviews, and who answers them? | ||
Us 8 of 9Semrush 4 of 9 Both: review requests, review monitoring, review replies and rating drop alerts. Ours in full: review posts for social, unfair review flagging, tracking by technician and referral asks. Neither in full: reviews on your website. | ||
| 33Review requests by text and email | Automated SMS and email requests after a service or purchase | Forty minutes after the job, by text and email |
| 34Review monitoring across sites | Dozens of review websites | Google first, then Facebook, Yelp and the sites your industry reads |
| 35Replies drafted and posted | AI replies, with an auto reply option | Drafted in your voice within the hour, posted on your yes |
| 36Rating drop alerts | A daily email with the day's negative reviews | A drop wakes the crew; the reply is drafted before you read the brief |
| 37Reviews shown on your website | Not listed | PartlySite badges from new five star reviews; no embeddable feed |
| 38Reviews turned into social posts | Not listed | New five star reviews become posts, drafted for your yes |
| 39Unfair reviews flagged | Not listed | Flagged where the platform allows, answered where it does not |
| 40Per technician review tracking | Not listed | Who earns the reviews, who needs coaching |
| 41Referral asks after a good review | Not listed | A referral link, with the lead attributed |
| Email and textingDoes anyone write to my customer list? | ||
Us 4 of 4Semrush 0 of 4 Ours in full: email campaigns, text campaigns, answered replies and journeys by segment. | ||
| 42Email campaigns to your customers | PartlyReview request emails; its Content Toolkit turns articles into emails and publishes them to Mailchimp; your team sends the campaigns | Drafted for your yes, sent at the hour your list opens |
| 43Text campaigns | PartlyReview request texts only | Text and email on one list; consent and quiet hours honored |
| 44Replies answered and booked | Not listed | The same receptionist answers every reply |
| 45Segments and journeys | Not listed | New lead, job done, review landed, six months since the last visit |
| AdsWho reads my ad spend? | ||
Us 5 of 5Semrush 1 of 5 Both: campaign management. Ours in full: the nightly spend audit, click fraud protection, attribution to spend and budget moves for your approval. | ||
| 46Google and Meta campaigns built and run | Advertising Toolkit: Google and Meta campaigns planned, launched and edited by your team | AdLab: a strategist builds and runs them; the accounts stay yours |
| 47Nightly audit of Google and Meta spend | PartlyAn Ads AI Agent answers questions about ad performance; a nightly audit is not described | Every spend line read against every lead |
| 48Click fraud and bot protection | Not listed | TrafficShield, included in AdLab from the Drive plan up: blocked nightly, refunds filed where the platform allows |
| 49Calls and forms tied to spend | PartlyAd performance analysis; calls and forms are not tied to spend on the pages we read | Every call and form tied to the campaign behind it |
| 50Budget moves proposed for your approval | PartlyTailored recommendations to edit campaigns in one click; your team sets the bid strategy and budget | Drafted with the numbers behind it, for your yes |
| Social and contentWho makes the posts and the pages? | ||
Us 4 of 5Semrush 3 of 5 Both: Facebook publishing and long form content. Ours in full: posts drafted from your jobs and short video. Semrush's alone, in gold: Instagram, LinkedIn and TikTok publishing. | ||
| 51Facebook publishing | Social Poster | Per location, at the hours your followers are on |
| 52Instagram, LinkedIn and TikTok publishing | Social Poster: Instagram, LinkedIn, TikTok and Pinterest | Not todayGoogle and Facebook publish today; the rest are coming |
| 53Posts drafted from your real jobs and proofread | PartlyContent repurposed into social posts by AI; its GBP AI Agent creates and publishes profile posts on its own | Thirty a month in ContentLab, proofread, approved a week at a time |
| 54Short video and product photos | PartlyAI generated images and videos for ads in its Advertising Toolkit | In ContentLab: cut from your footage or generated, and captioned |
| 55Long form content | The Content Toolkit generates full articles from a brief | Two to four new pages a month in SearchLab; articles and cutdowns in ContentLab |
| WebsiteWho changes my site, and how safely? | ||
Us 4 of 4Semrush 1 of 4 Both: speed watching. Ours in full: checked site changes, a website built for you and site analytics. | ||
| 56Changes to your site proposed, approved, published and checked | PartlyIntegrations publish content to WordPress; your team runs them | WordPress and most builders, with a live check and rollback |
| 57A website built and cared for | Not listed | SiteLab, scoped and quoted: live in about four weeks, then hosting, backups, patches and monthly edits |
| 58Speed and Core Web Vitals watched | Site Audit measures Core Web Vitals, with re crawls scheduled daily or weekly | Monitored in site care; every ad landing page checked nightly |
| 59Site analytics | PartlyMy Reports pulls in Google Analytics and 20+ other sources | First party analytics: who visited and what they did, with Google Analytics connected too |
| Reporting and the morningHow do I know what happened? | ||
Us 6 of 6Semrush 3 of 6 Both: the monthly report, a dashboard with your own login and an API or MCP. Ours in full: the morning brief, the thirty minute checks and alerts that name the cause. | ||
| 60A brief every morning | PartlyWeekly email reports from Position Tracking | 6:58, what moved, why, and the one thing that needs you |
| 61Listings, leads and spend checked every 30 minutes | PartlyRankings refreshed daily; negative reviews emailed once a day | In SearchLight: every location, with listings drift reverted; every plan includes a SearchLight tier |
| 62Alerts that name the cause and the owner | PartlyReal time alerts, competitor movement alerts and negative review emails | In SearchLight: a sentence with a cause, an owner and what was already done |
| 63A monthly deck or report | Branded, scheduled reports from My Reports | A monthly deck written for a phone: what moved, what we did, what is next |
| 64A dashboard with your own login | Custom dashboards shared in one click; roles for teammates | Per location accounts and scorecards |
| 65An API or MCP into your own tools | Semrush API and Semrush MCP | API and MCP for agencies; MCP access as an add on |
| Agencies and franchisesCan I run it for my clients under my name? | ||
Us 6 of 7Semrush 3 of 7 Both: white label, one console for every client and a prospecting report. Ours in full: resale at your price, franchise scorecards and managed work under your name. Neither in full: single sign on with security attestations. | ||
| 66White label | White label, automated reports | The whole platform: your name, domain, sender addresses and voice rules, from the agency Growth plan |
| 67Every client on one console | Multiple clients from one workspace | Every client ranked, forecast and explained |
| 68Add ons resold at your price | Not listed | A marketplace with your prices; one statement on the first |
| 69Franchise HQ view with per location scorecards | PartlyMulti location management with bulk edits; a head office scorecard is not listed | Corporate, regional and location scorecards, refreshed daily |
| 70Managed work for your clients, under your name | Not listed | Keep the spread or share revenue; a strategist carries the work |
| 71Single sign on and published security attestations | PartlySSO, team governance and audit logs on its Enterprise plan; published security attestations are not listed on the pages we read | Not todayNone published |
| 72A prospecting report for agency sales | For agency pitches: competitor, keyword gap and market research to show prospects, with white label reports | Deep Scan: prospect and site reports, an add on, included on the agency Scale plan |
The Semrush column comes from Semrush's own public pages, read on October 1, 2026. Not listed means we did not find it there, not that Semrush lacks it. If something has changed, tell us and we will correct it. Logos belong to their owners and are shown for comparison only.
Moving from Semrush, in three steps.
- Tell us what you have
Your Semrush locations, tracked keywords, listings and the review sites you watch. The form takes about two minutes.
You, about two minutes - We set it up beside it
We load your keywords and locations, set a 7 by 7 grid around each one, load each location into the directory network and start review monitoring. Chat, texting and phone answering switch on when you want them. Semrush keeps running while we work.
Us, while your tools keep running - You review and switch
You compare our first brief with your last Semrush reports. Export your listings as CSV and your rankings from Position Tracking first; Semrush's help pages describe both exports.
You, when you are ready
What comes across
- CopiedLocations and tracked keywordsLoaded on day one; a grid starts around each location.
- Starting lineRankings and listings reportsExport listings as CSV and rankings from Position Tracking; we measure from there.
- MonitoredReviewsThey stay on Google, Facebook and the review sites; we watch those sites.
- RebuiltListingsEach location loaded into the directory network; you check them before they publish.
- RebuiltReview requestsYour wording re created, sent forty minutes after the job.
- Planned with youKeyword and backlink researchWe have no database for you to search. Tell us if research is your daily work and we plan around it.
- Planned with youBing rankingsOur rank tracking covers Google. Tell us if Bing matters to you.
A person reads every request and replies within one business day. Nothing your customers see changes until you say yes.
Semrush questions, answered.
Semrush is software my team runs. Why pay for a service?
Because the data is not the whole job. Semrush automates parts of it, such as listings sent to directories, profile posts and review replies, and its tools draft articles; your team still picks the work, publishes the pages, runs the ads and answers the leads. With us a strategist does that, with changes that wait for your approval, and the same team answers your chat, texts and calls, runs your campaigns and reads your ad spend every night.
What does Semrush have that Digital Ingenuity does not?
Five checks in the table are marked for Semrush alone, in gold: listings in other countries; Bing rankings; a keyword database; a backlink index; and Instagram, LinkedIn and TikTok publishing. We have no keyword database or backlink index for your team to search; your strategist does that research for you.
Can I take my data out of Semrush?
Semrush's help pages say the Listings tab exports every directory and your status in each as a CSV, that results export as a PDF, and that Position Tracking generates data exports and PDFs. We did not find an export for review data. Your reviews stay on Google and the review sites where customers wrote them.
Should I cancel Semrush before you start?
No. Keep it running until our first brief sits beside your last Semrush reports. Nothing your customers see changes until you say yes.
Is Digital Ingenuity a fit for an agency leaving Semrush?
Yes, for the local work: the whole platform white labeled on your domain from the agency Growth plan, a console over every client, add ons at your prices, and a strategist who carries the work. We have no keyword or backlink database for your team to log in to; your strategist does that research.
Weighing something else?
Your map, side by side.
Fifteen minutes with a strategist, your accounts on the screen, and a straight answer on whether to leave Semrush.