Compare · SOCi vs Digital IngenuitySOCi gives your team agents to manage. We give you a strategist who runs it.
SOCi is an agent platform: its Genius Agents keep listings, reviews, social posts and local pages working at every location, inside rules your team sets. Digital Ingenuity is one managed service for every size, from one location to thousands: a strategist runs your map rank, listings, reviews and Google Business Profile on our own platform, and the same team answers your chat, texts and calls, writes to your list and watches your ads. Month to month, no contract; we ask for one quarter on a handshake, because results take time to show. Changes wait for your approval.
Checked October 1, 2026, against SOCi's own pages
The short answer.
Why we are the better choice, and what the checks show.
- For a business of any size, from one location to thousands. We run the listings, review and Google Business Profile work SOCi's agents do, with a scorecard for every location and corporate and regional views refreshed daily, and add what its pages do not list: phone answering, a CRM of our own, a map grid and click fraud protection.
- For an agency that wants the work done. The whole platform under your name and domain, every client on one console, with a strategist carrying the work.
- Counted, not claimed. Of the 73 checks below, both sides do 26, 38 are ours in full where SOCi lists none or part, and 6 are SOCi's alone, marked in gold.
Better in six ways, each one checkable.
Every reason below points at the rows that prove it. If a row does not hold up, the reason does not either.
- 01A strategist runs it.
SOCi's agents do the work inside rules your team writes and reviews. With us a strategist runs the account on every plan, month to month with no contract, and your accounts, data and every page stay yours if you leave.
Rows 1 to 7How it runs → - 02Your leads get answered in seconds.
SOCi Chat answers website chat and texts, and its Local Pages carry a booking button. Its pages list no phone answering and no CRM of its own; it connects to CRMs such as Salesforce. Ours answers chat and texts in about four seconds, picks up your calls, books the slot into your calendar and files the lead with its source and a summary.
Rows 8 to 15Who answers your leads → - 03The map on a grid, and reviews asked for on time.
SOCi watches rankings, keeps listings accurate and replies to reviews, and we do those too. On top we set a 7 by 7 grid around each location, build and clean citations, audit the site every night, earn links, ask for the review by text and email forty minutes after the job and track who earns them.
- 04Someone writes to your list and audits your ad spend.
SOCi sends surveys by email and text; its pages list no marketing campaigns to your customer list. Its Ads and Boost product plans and launches campaigns, and we build and run them too. We add campaigns drafted for your yes with every reply answered, a nightly read of Google and Meta spend against every lead, and click fraud blocked by TrafficShield.
- 05The whole website, and one brief every morning.
SOCi builds local pages on its own product and emails scheduled reports. SiteLab builds and cares for the whole site; we publish changes to your own site after your yes, watch its speed, and write one brief at 6:58 that says what moved and why.
- 06Your name on it, with the work done.
SOCi's reseller program offers white label software that the partner runs. We white label the whole platform on your domain from the agency Growth plan, put every client on one console, resell add ons at your price, and a strategist carries the work under your name.
Rows 67 to 73Agencies and franchises →
Every check, both sides marked.
Ten areas, in the order you would ask about them. Each area opens with the question it answers and a one line verdict. Where a check is SOCi's alone, the row is marked in gold.
- 73Checks
- 26Both do
- 38We add
- 6SOCi adds
- 3Neither in full
| Check | SOCi | Digital Ingenuity |
|---|---|---|
| How it runsWho does the work, and on what terms? | ||
Us 6 of 7SOCi 4 of 7 Both: approval before changes go live, a nightly read of the account and exports. Ours in full: a strategist who runs the work, month to month terms and ownership of your data. SOCi's alone, in gold: Canada as well as the United States. | ||
| 1A strategist runs the work for you | Not listedBrand trained agents do the work inside rules your team sets | On every plan; the crew works overnight and you approve |
| 2Month to month, no contract | Not listed | Month to month, no contract; we ask for one quarter on a handshake, because results take time to show |
| 3Changes wait for your approval before they go live | Optimizations publish automatically, route for approval, or both | Pages, replies, posts and budget moves wait for your yes; auto rules run only where you switch them on |
| 4Your account read every night | Agents monitor every location's signals around the clock | The crew reads every account overnight; what moved is in the brief by morning |
| 5Your data and listings stay yours if you leave | Not listed | Accounts, data, domain and every page stay yours |
| 6Reports and data export | A data hub exports listings, pages and reviews; reports email as PDF or XLSX | Your list and leads export any time; the deck is yours |
| 7Countries served | Locations in the United States and Canada; holiday content by each location's country and region | PartlyUnited States |
| Who answers your leadsWhat happens when a customer chats, texts or calls? | ||
Us 6 of 8SOCi 3 of 8 Both: website chat and a texting line. Ours in full: call answering, booking into your calendar, abandoned form recovery and the CRM. SOCi's alone, in gold: connectors to other business systems. Neither in full: a lead widget for agency sites. | ||
| 8Website chat answered in your voice, day and night | SOCi Chat: an AI chatbot on your websites, SOCi Pages and Messenger, around the clock, with answers per location | About four seconds, from answers you approved |
| 9A texting line | Customers text you directly and SOCi Chat answers by SMS | A real number for SMS, with an iMessage line available; photos, links and booking confirmations |
| 10Calls answered, recorded and summarized | Not listed | Answered, recorded with consent and summarized; missed calls get a text back within a minute |
| 11Booking straight into your calendar | PartlyBooking is a built in action on its Local Pages; booking into your calendar is not described | Real openings, confirmed by text, reminded the day before |
| 12Abandoned forms recovered | Not listed | A text within two minutes |
| 13Contact records, pipeline and follow up | Not listedIntegrations with CRMs such as Salesforce; a CRM of its own is not listed | CRM, automations and drips; every conversation becomes a lead with its source |
| 14A lead widget for agency websites | Not listed | Not today |
| 15Connectors to the other systems you run | 137 integrations, among them Yardi, Salesforce and RealPage | PartlyGoogle, Facebook, WordPress and Webflow, ad accounts, Search Console, Google Analytics, call tracking numbers, CRM Sync, a CRM webhook and job completion from your CRM |
| Local searchWhere do I rank, and who keeps it right? | ||
Us 15 of 16SOCi 9 of 16 Ours in full: the map rank grid, citation checks, citation building, the technical site audit, earned links and structured data. Neither in full: Bing rank tracking. Both do the other nine. | ||
| 16Google rankings tracked | The Local Search Agent watches rankings at every location | Tracked for you, for every keyword that matters |
| 17Bing rankings tracked | Not listed | Not todayOur rank tracking covers Google |
| 18Map rank grid around each location | Not listed | 7 by 7, 49 points around each location, for every keyword that matters |
| 19Competitors benchmarked | Evaluating competitors is one of the agent's jobs | Competitor watch: new pages, new locations, rating moves, then a counter |
| 20Google Business Profile audit | Categories, attributes, descriptions and Q&A optimized continuously | Optimized inside every Local SEO plan and kept active |
| 21Google Business Profile posts and photos | Publishes Google Posts | Weekly posts and fresh photos, drafted for your yes |
| 22Listings kept correct across directories | Listings kept accurate; integrations with Google, Apple Maps and Bing | Across the directory network; drift caught and reverted |
| 23Citations found, errors and duplicates flagged | PartlyListing accuracy is watched; citations beyond its networks are not listed | Tracked, with corrections sent out |
| 24Citations built and cleaned up | PartlyListings published across its directory integrations; citation cleanup is not described | Built and cleaned up inside the Local SEO plan, not sold one at a time |
| 25Technical site audit | Not listed | Nightly, every issue ticketed with a fix |
| 26Local service and area pages written and published | Local Pages for every location, optimized by the Local Search Agent | Drafted from search demand, published after your yes, with a live check and rollback |
| 27Links earned for your site | Not listed | Earned links on the SearchLab plans |
| 28Keyword discovery | The agent adds trending keywords | From your own data and the map, by zip code |
| 29Next step recommendations | The agent decides the highest impact fix and publishes it | The crew proposes the fix; the brief explains it |
| 30Visibility in AI answers | Optimizes and tracks how AI assistants recommend each location | Weekly share of voice across the AI assistants, with the pages they cite |
| 31Structured data and an llms.txt for the assistants | PartlyStructured page markup on its Local Pages | Agent ready: structured data and an llms.txt, kept current |
| ReputationWho asks for reviews, and who answers them? | ||
Us 8 of 10SOCi 5 of 10 Both: review monitoring, review replies and rating drop alerts. Ours in full: review requests, review posts for social, unfair review flagging, tracking by technician and referral asks. SOCi's alone, in gold: an embeddable review widget and customer surveys. | ||
| 32Review requests by text and email | PartlyGet Reviews asks for reviews on third party sites other than Yelp; the channels are not stated | Forty minutes after the job, by text and email |
| 33Review monitoring across sites | Google, Facebook, Yelp, Apple App Store and Punchh | Google first, then Facebook, Yelp and the sites your industry reads |
| 34Replies drafted and posted | In your brand voice; sensitive reviews escalated for approval | Drafted in your voice within the hour, posted on your yes |
| 35Rating drop alerts | Sensitive reviews escalated to your team | A drop wakes the crew; the reply is drafted before you read the brief |
| 36Reviews shown on your website | A localized review widget for SOCi Pages or other web pages | PartlySite badges from new five star reviews; no embeddable feed |
| 37Reviews turned into social posts | Not listed | New five star reviews become posts, drafted for your yes |
| 38Unfair reviews flagged | Not listed | Flagged where the platform allows, answered where it does not |
| 39Per technician review tracking | Not listed | Who earns the reviews, who needs coaching |
| 40Referral asks after a good review | Not listed | A referral link, with the lead attributed |
| 41Customer surveys | Surveys by email, SMS, web embeds and QR codes | Not today |
| Email and textingDoes anyone write to my customer list? | ||
Us 4 of 4SOCi 0 of 4 Ours in full: email campaigns, text campaigns, answered replies and journeys by segment. | ||
| 42Email campaigns to your customers | PartlySurvey campaigns by email; marketing campaigns are not described | Drafted for your yes, sent at the hour your list opens |
| 43Text campaigns | PartlySurvey campaigns by SMS; marketing campaigns are not described | Text and email on one list; consent and quiet hours honored |
| 44Replies answered and booked | Not listed | The same receptionist answers every reply |
| 45Segments and journeys | PartlySegmentation for survey campaigns | New lead, job done, review landed, six months since the last visit |
| AdsWho reads my ad spend? | ||
Us 5 of 5SOCi 1 of 5 Both: campaign management. Ours in full: the nightly spend audit, click fraud protection, attribution to spend and budget moves for your approval. | ||
| 46Google and Meta campaigns built and run | Ads and Boost: campaigns on platforms such as Facebook and Google planned, launched and localized from one workspace | AdLab: a strategist builds and runs them; the accounts stay yours |
| 47Nightly audit of Google and Meta spend | PartlySpend, reach and engagement analyzed by region and location; a nightly audit is not described | Every spend line read against every lead |
| 48Click fraud and bot protection | Not listed | TrafficShield, included in AdLab from the Drive plan up: blocked nightly, refunds filed where the platform allows |
| 49Calls and forms tied to spend | PartlyConversions and lead generation forms tracked per ad campaign; calls tied to spend are not described | Every call and form tied to the campaign behind it |
| 50Budget moves proposed for your approval | PartlySpend compared by region and location, with insights for your team to optimize; proposals are not described | Drafted with the numbers behind it, for your yes |
| Social and contentWho makes the posts and the pages? | ||
Us 4 of 6SOCi 5 of 6 Both: Facebook publishing, posts drafted from your jobs and short video. Ours in full: long form content. SOCi's alone, in gold: Instagram, LinkedIn and TikTok publishing; and automated compliance checks on every post. | ||
| 51Facebook publishing | The Social Agent publishes across locations and networks, Facebook among them | Per location, at the hours your followers are on |
| 52Instagram, LinkedIn and TikTok publishing | Instagram, TikTok and LinkedIn, with Google and X | Not todayGoogle and Facebook publish today; the rest are coming |
| 53Posts drafted from your real jobs and proofread | The Social Agent builds a content calendar and publishes on brand posts | Thirty a month in ContentLab, proofread, approved a week at a time |
| 54Short video and product photos | Generates images and videos; matches video from your libraries | In ContentLab: cut from your footage or generated, and captioned |
| 55Long form content | PartlyFAQ content generated for listings | Two to four new pages a month in SearchLab; articles and cutdowns in ContentLab |
| 56Compliance rules that block a post before it publishes | SOCi Shield checks content as it is written and blocks publishing until it complies | PartlyPosts are proofread and wait for your yes; there is no automated rule engine |
| WebsiteWho changes my site, and how safely? | ||
Us 4 of 4SOCi 0 of 4 Ours in full: checked site changes, a website built for you, speed watching and site analytics. | ||
| 57Changes to your site proposed, approved, published and checked | PartlyOn its own Local Pages product | WordPress and most builders, with a live check and rollback |
| 58A website built and cared for | PartlyLocal pages per location, not a full website | SiteLab, scoped and quoted: live in about four weeks, then hosting, backups, patches and monthly edits |
| 59Speed and Core Web Vitals watched | Not listed | Monitored in site care; every ad landing page checked nightly |
| 60Site analytics | PartlyAnalytics on its Local Pages | First party analytics: who visited and what they did, with Google Analytics connected too |
| Reporting and the morningHow do I know what happened? | ||
Us 6 of 6SOCi 3 of 6 Both: the monthly report, a dashboard with your own login and an API or MCP. Ours in full: the morning brief, the thirty minute checks and alerts that name the cause. | ||
| 61A brief every morning | Not listed | 6:58, what moved, why, and the one thing that needs you |
| 62Listings, leads and spend checked every 30 minutes | PartlyReviews, listings and social activity tracked in real time; leads and spend are not covered | In SearchLight: every location, with listings drift reverted; every plan includes a SearchLight tier |
| 63Alerts that name the cause and the owner | PartlyReal time alerts on surveys and compliance issues | In SearchLight: a sentence with a cause, an owner and what was already done |
| 64A monthly deck or report | Reports emailed as PDF or XLSX on a schedule | A monthly deck written for a phone: what moved, what we did, what is next |
| 65A dashboard with your own login | A unified visibility engine shows where each location stands | Per location accounts and scorecards |
| 66An API or MCP into your own tools | Robust APIs for partners | API and MCP for agencies; MCP access as an add on |
| Agencies and franchisesCan I run it for my clients under my name? | ||
Us 6 of 7SOCi 2 of 7 Both: white label and franchise scorecards. Ours in full: one console for every client, resale at your price, managed work under your name and a prospecting report. Neither in full: single sign on with security attestations. | ||
| 67White label | White label, co branded or API | The whole platform: your name, domain, sender addresses and voice rules, from the agency Growth plan |
| 68Every client on one console | PartlyReseller models for many clients; a client console is not described | Every client ranked, forecast and explained |
| 69Add ons resold at your price | PartlyA reseller program; who sets the prices is not stated | A marketplace with your prices; one statement on the first |
| 70Franchise HQ view with per location scorecards | Hundreds or thousands of locations, with brand guardrails and location level reporting | Corporate, regional and location scorecards, refreshed daily |
| 71Managed work for your clients, under your name | PartlyPartners can deliver a managed service on its platform; SOCi's own staff are not listed | Keep the spread or share revenue; a strategist carries the work |
| 72Single sign on and published security attestations | PartlySOC 2 Type II, SOC 3 and ISO 27001, 27701 and 42001 on its security page; single sign on is not on the pages we read | Not todayNone published |
| 73A prospecting report for agency sales | PartlyIts September 2026 release notes say reseller partners get instant multi network audits; what the audit covers is not described | Deep Scan: prospect and site reports, an add on, included on the agency Scale plan |
The SOCi column comes from SOCi's own public pages, read on October 1, 2026. Not listed means we did not find it there, not that SOCi lacks it. If something has changed, tell us and we will correct it. Logos belong to their owners and are shown for comparison only.
Moving from SOCi, in three steps.
- Tell us what you have
Your SOCi locations, the networks you post to, the review sites you watch and any local pages. The form takes about two minutes.
You, about two minutes - We set it up beside it
We load your locations, load each one into the directory network, start review monitoring and set a 7 by 7 grid around each location. Chat, texting and phone answering switch on when you want them. SOCi keeps running while we work.
Us, while your tools keep running - You review and switch
You compare our first brief with your last SOCi reports. SOCi's release notes describe a data hub that exports listings, pages and reviews; run those exports before your renewal date.
You, when you are ready
What comes across
- CopiedLocations and listings dataSOCi's data hub exports listings; we load each location on day one.
- Starting lineReports and review historyExport them from the data hub and the reporting suite; we measure from there.
- MonitoredReviewsThey stay on Google, Facebook and Yelp; we watch those sites.
- RebuiltListingsEach location loaded into the directory network; you check them before they publish.
- RebuiltSocial postsA calendar drafted from your real jobs, published to Google and Facebook.
- Planned with youLocal pages hosted on SOCiWe rebuild the pages that earn traffic on your own site, with redirects agreed first.
- Planned with youSurveys and compliance rulesWe do not run surveys or an automated compliance engine. Tell us if they matter and we plan around them.
A person reads every request and replies within one business day. Nothing your customers see changes until you say yes.
SOCi questions, answered.
SOCi's agents do the work. Why pay for a service?
SOCi's agents do a great deal of the work, inside rules and approvals that your team still sets and reviews. With us a strategist owns the plan: map rank, listings, reviews, the receptionist that answers chat, texts and calls, campaigns, ads and the site, with one brief every morning and changes that wait for your approval.
What does SOCi have that Digital Ingenuity does not?
Six checks in the table are marked for SOCi alone, in gold: Canada as well as the United States; connectors to other business systems; an embeddable review widget; customer surveys; Instagram, LinkedIn and TikTok publishing; and automated compliance checks on every post. Our posts are proofread and approved by you, not checked by a rule engine.
Can I take my data out of SOCi?
SOCi's 2026 release notes describe a data hub that imports and exports listings and exports pages and reviews, with scheduled SFTP delivery, and a reporting suite that emails reports as PDF or XLSX. Its help center did not open for us, so run those exports with SOCi's support before your renewal date.
Should I cancel SOCi before you start?
No. Keep it running until our first brief sits beside your last SOCi reports. The move is set up next to what you have, and nothing your customers see changes until you say yes.
Is Digital Ingenuity a fit for an agency leaving SOCi?
Yes, if you want the work done under your name. SOCi's reseller page offers the software co branded, white label or by API, with the partner delivering the service. We give you the whole platform on your domain from the agency Growth plan, a console over every client, add ons at your prices, and a strategist who carries the work.
Weighing something else?
Your account, side by side.
Fifteen minutes with a strategist, your accounts on the screen, and a straight answer on whether to leave SOCi.