Question 1

How do I get more customers for my auto repair shop?

Accepted Answer

Local SEO is critical—optimize for "[service] near me" and "[city] auto repair." Build a strong Google Business Profile with photos and reviews. Offer online appointment scheduling. Use reminder emails for maintenance services. Partner with local businesses for referrals. Fast response to inquiries wins jobs.

Question 2

How do I compete with dealerships for service work?

Accepted Answer

Emphasize your advantages: often lower prices, specialized expertise, faster service, personal relationships, and convenience. Build trust through reviews and certifications. Educate customers that dealer service isn't required for warranty. Create service reminders to stay top-of-mind.

Question 3

What should auto shop marketing focus on?

Accepted Answer

Priority areas: Google Business Profile optimization, reviews (critical for trust), local SEO for service-specific keywords, convenient online scheduling, reminder systems for maintenance, and clear service pricing/transparency. Most customers search online when their car has problems—be there when they need you.

Question 4

How do I get more 5-star reviews for my shop?

Accepted Answer

Ask at the right moment—immediately after successful service when the customer is satisfied. Use text message review requests for convenience. Train staff to mention reviews during checkout. Make the process easy with direct links. Respond to all reviews professionally. Address negative feedback proactively.

Question 5

Should auto shops use social media?

Accepted Answer

Yes, but strategically. Facebook works well for local community engagement, car care tips, and promotions. Post before/after repair photos, maintenance tips, and team content. Paid Facebook ads can target car owners in your service area. Don't over-invest time—focus on Google and reviews first.

Auto Repair & Automotive