Question 1

Why am I getting traffic but no conversions?

Accepted Answer

Common causes: wrong traffic (keyword intent mismatch), poor user experience, weak calls-to-action, slow page speed, lack of trust signals, confusing navigation, or asking for too much too soon. Analyze your traffic sources, review user behavior data, and A/B test your conversion elements.

Question 2

What is a good conversion rate?

Accepted Answer

Average website conversion rates are 2-3%, but this varies significantly by industry, traffic source, and conversion type. E-commerce might be 2-4%, while lead generation could be 5-15%. Focus on improving your own baseline rather than industry averages, and optimize for quality leads over volume.

Question 3

How do I optimize landing pages for conversions?

Accepted Answer

Focus on: clear, benefit-focused headlines; compelling value proposition; strong social proof (testimonials, reviews); single, prominent call-to-action; minimal distractions; fast load times; mobile optimization; trust signals (security badges, guarantees); and A/B testing key elements.

Question 4

What's the difference between leads and conversions?

Accepted Answer

A lead is a potential customer who has expressed interest (filled out a form, signed up for email, etc.). A conversion is any completed desired action, which could be a lead, sale, download, or other goal. All leads are conversions, but not all conversions are leads—it depends on your conversion goals.

Question 5

How do I improve follow-up with leads?

Accepted Answer

Respond within 5 minutes for 10x better contact rates. Use CRM automation for immediate acknowledgment. Set up drip email sequences. Qualify leads to prioritize high-value prospects. Use multiple channels (email, phone, SMS). Track and optimize your follow-up cadence based on what converts.

Conversions & Lead Generation