Question 1

How do I find the right keywords to target?

Accepted Answer

Start with seed keywords related to your business, use tools like Google Keyword Planner, Ahrefs, or SEMrush to expand your list. Analyze search volume, difficulty, and intent. Focus on keywords that match your content to user intent, have reasonable competition, and align with your business goals. Don't ignore long-tail keywords.

Question 2

How often should I publish new content?

Accepted Answer

Quality matters more than quantity. Consistency is key—whether that's weekly, bi-weekly, or monthly. Focus on creating comprehensive, valuable content rather than churning out thin posts. Many successful sites publish 2-4 high-quality pieces per month. Also prioritize updating existing content to keep it fresh and relevant.

Question 3

What is search intent and why does it matter?

Accepted Answer

Search intent is the purpose behind a user's query—informational (seeking information), navigational (looking for a specific site), transactional (ready to buy), or commercial (researching before purchase). Matching your content to intent is crucial because Google prioritizes results that best satisfy what users are looking for.

Question 4

Should I focus on blog posts or landing pages?

Accepted Answer

Both serve different purposes. Landing pages target transactional/commercial keywords and drive conversions. Blog posts target informational queries, build topical authority, and attract top-of-funnel traffic. A balanced strategy includes conversion-focused landing pages supported by informational content that demonstrates expertise and builds trust.

Question 5

How do I optimize content for featured snippets?

Accepted Answer

Structure content to directly answer questions using formats Google prefers: concise paragraph answers (40-60 words), ordered/unordered lists, tables, and clear step-by-step instructions. Use question-based headers, provide comprehensive answers, and format content logically. Target question keywords and check what format current snippets use.

Content & Keyword Strategy